Commercial Director Franchise
About the role
We are looking for a Commercial Director Franchise to join our Profit & Distribution team, working closely with the Franchise department. In this role, you will act as a proactive bridge between our franchise hotels and our central commercial departments. You will play a key role in ensuring our franchise partners take full advantage of our services and experience the direct value of their membership.
We are looking for someone who is not only analytical, but also curious, proactive, and confident in engaging stakeholders — a true enabler for our franchise hotels. This is a hands-on role where you will work directly with commercial performance data to guide decisions, drive revenue strategies across departments, and help shape the future of our franchise offering.
The position is based at Strawberry's head office in Oslo or Stockholm and will involve some travelling within the Nordics.
What you will do
Commercial Bridge: Act as the primary link between franchise hotels, Revenue Managers, and central departments to align commercial strategies and ensure optimal performance.
Performance Monitoring & ROI: Track KPIs (RevPAR, occupancy, and distribution mix) to identify opportunities and refine the Franchise Value Proposition by demonstrating clear ROI to partners.
Strategic Growth & Sales: Participate in sales meetings and site visits to support hotel onboarding and ensure franchise hotels are prioritized in major corporate agreements.
Ecosystem Optimization: Support franchise partners in leveraging the full commercial ecosystem, focusing on channel management and shifting bookings from high-cost OTAs to direct channels.
Business Excellence & Training: Provide senior leadership with advanced reporting and tools while driving best-practice training in commercial systems for our franchise partners.
What we are looking for
At least 10+ years of commercial hospitality experience (Revenue, Sales, or Distribution) with a strong analytical mindset and proficiency in visualization tools.
A Master's degree in economics, analytics, or hospitality management (extensive relevant experience can compensate for part of a formal education).
A goal-oriented and proactive individual with the drive to develop commercial strategies across departments and the confidence to challenge the status quo.
Natural ability to act as a commercial spokesperson for our franchise hotels
Strong communication and storytelling skills, with the ability to translate complex data into clear recommendations and present them effectively to diverse stakeholders.
Nice to have
Experience with specific commercial systems and platforms such as Cvent, Salesforce or GuestHouse.
Experience navigating international sales meetings or resort-specific commercial operations.
Why join us?! Room for great ideas. You’ll join one of the most exciting brands in the Nordics. We offer a fast-paced environment where your ideas actually get implemented. If you have the drive to push our commercial operations forward, we have the platform to let you do it. Did we mention…?
We’re a social and friendly team, and you’ll have energetic and caring people all around you, and many opportunities to socialize throughout the year.
We have great employee benefits - amazing discounts at our hotels and restaurants, and from external partners.
If you are ready to take on this exciting challenge and contribute to our innovative franchise initiatives, we encourage you to apply!
For questions about the position, please contact Stephan Aigner, Director Profit Cluster stephan.aigner@strawberry.no and Jannicka Jingryd, Vice President Franchise jannicka.jingryd@strawberry.se
Please submit your CV and a cover letter.
Application Deadline: May 3, 2026
We are Strawberry. With over 245 hotels, 120 restaurants, 20 spas and more, we create thousands of experiences every day. With urban Comfort Hotel®, warm Quality Hotel™, stylish Clarion Hotel® and cosy Home Hotel and more than 40 unique independent hotels, our guests can pick and choose. Our team of 20,000 passionate individuals from more than 120 countries is what makes us grow! Strawberry is built on our core values: energy, courage and enthusiasm.
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Choose your fields of interest
What’s in it for you?
As part of of Strawberry, you will get the best employee benefits of the industry.
A culture to cherish
Our people always make guests their top priority! Our warm and welcoming atmosphere creates the right setting for you to flourish and work your magic. You will get the freedom you need to perform your tasks and solve problems as they arise in the best way you see fit. A strong team spirit and family-feeling foster a culture of collaboration. And when there’s something to celebrate, we make sure to have some fun! In larger cities, we also regularly host after-work events to allow colleagues to mingle. How do we achieve all this you may wonder? We believe it’s down to the fact that we’re a diverse crowd full of energy, courage and enthusiasm. That’s how we create extraordinary experiences every single day!
A culture to cherish
Job security for peace of mind
When you work with us, we’ll take your whole life situation into consideration. We offer good job security through collective agreements and insurances, as well as paid parental leave, holiday leave, wellness allowance, attractive pension plans and competitive salaries. We’re there for you.
Job security for peace of mind
Room to grow
With more than 200 hotels across the Nordics, we offer you endless opportunities for career progression! Would you like to work full-time, part-time, a few hours here and there, or perhaps only a season? We have room for you, no matter where you’re at. We encourage creativity and curiosity, and we make every effort to foster a culture of learning for professional development. Ready to take your next career leap within the company? We applaud you and will help you achieve this! An academic degree isn't the most important thing for us. If you have the right mindset, we can certainly promise you a bright future!
Room to grow
Explore more
We encourage you to get out and explore all that life has to offer! So, we always give numerous discounts to you and your friends and family at our hotels, bars and restaurants. As part of Strawberry, you get four FREE nights at our hotels each year* To remind you just how important you are, we’ll always do our best to offer you an upgrade! And on top of that, we’ve also partnered with other companies to give you sweet deals on air travel, charter holidays, car rental and lots more.
*If you are employed on a contract for at least 20% of full-time working hours.
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Open mind, open hearts
Our heart beats for the world around us. To meet global challenges, we support the transition to clean energy, and we recently opened the first zero-energy hotel in the Nordics. We seek to use organic produce and have championed the elimination of unsustainable palm oil. We promote equal rights above all and are proud sponsors of Pride. Regardless of your ethnicity, gender, religious beliefs, disabilities or age - our doors are always open.
Open mind, open hearts
All over the Nordics & Baltics
Be it a vibrant city, a tranquil island or a charming little town in the mountains, you’ll probably find one of our hotels there.