Loyalty and Partnerships Analyst
About the role
We are looking for a Loyalty and Partnerships Analyst to join our Commercial Insights & Personalization team. In this role, you will be key to identifying how we can improve the loyalty member program, member experience, and overall member value. You will be the dedicated analytics partner of the Loyalty team.
You will work closely with other analysts and specialists, and interact regularly with business experts from Loyalty, Partnerships (Spenn), Product, Marketing, and other relevant Commercial teams.
We are looking for someone who is not only analytical, but also curious, proactive, and commercially minded - a true sparring partner who can translate data into business actions and value.
What you will do
- Analyze internal and external data to answer business questions, provide recommendations, and enable actions that improve the member experience
- Gather relevant data and proactively create compelling reports, analysis and insights for Commercial stakeholders
- Ensure delivery of data and insights that drive the development roadmap for the Loyalty programme and partner portfolio
- Interpret and analyze customer segmentation, recommendation models, and experimentations to improve personalization for members
- Create what-if scenarios and run experiments to test hypotheses about member behaviors, partnerships performance, and value-creation
- Analyze loyalty partners and evaluate their financial contribution to the organization and the loyalty programme
- Spread data awareness across the business, increase appetite for analytics, and support the organization's data-driven decision-making goals
What we are looking for
- At least 5 years of experience in Loyalty analytics, or in a similar role
- Strong understanding of loyalty programs, loyalty data, and loyalty economics
- Relevant experience handling member data, including loyalty partnerships and financial modelling
- Proficiency in SQL, BigQuery/Google Cloud, and visualization tools such as PowerBI or Tableau
- Experience using CRM platforms or similar tools
- Strong communication and storytelling skills to explain insights clearly
- A commercial mindset with the ability to proactively identify business opportunities aligned to programme and commercial KPIs
- A curious and proactive mindset – you explore data, ask questions, and challenge the status quo
Nice to have
- Working exposure to Product Analytics or Product Management
- Working exposure to Financial Analytics
- Background in e-commerce, hospitality, travel, or subscription-based businesses
What success looks like
- You identify key insights in the member experience using various data and reports, and proactively recommend improvements
- You help strengthen both the transactional and emotional loyalty of our members
- You act as a trusted advisor and thought leader, and not just a data provider
- You help the organization move towards data-driven loyalty management
- Your insights directly shape the Loyalty programme roadmap and partner strategy
We are Strawberry. With over 245 hotels, 120 restaurants, 20 spas and more, we create thousands of experiences every day. With urban Comfort Hotel®, warm Quality Hotel™, stylish Clarion Hotel® and cosy Home Hotel and more than 40 unique independent hotels, our guests can pick and choose. Our team of 20,000 passionate individuals from more than 120 countries is what makes us grow! Strawberry is built on our core values: energy, courage and enthusiasm.
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What’s in it for you?
As part of of Strawberry, you will get the best employee benefits of the industry.
A culture to cherish
Our people always make guests their top priority! Our warm and welcoming atmosphere creates the right setting for you to flourish and work your magic. You will get the freedom you need to perform your tasks and solve problems as they arise in the best way you see fit. A strong team spirit and family-feeling foster a culture of collaboration. And when there’s something to celebrate, we make sure to have some fun! In larger cities, we also regularly host after-work events to allow colleagues to mingle. How do we achieve all this you may wonder? We believe it’s down to the fact that we’re a diverse crowd full of energy, courage and enthusiasm. That’s how we create extraordinary experiences every single day!
A culture to cherish
Job security for peace of mind
When you work with us, we’ll take your whole life situation into consideration. We offer good job security through collective agreements and insurances, as well as paid parental leave, holiday leave, wellness allowance, attractive pension plans and competitive salaries. We’re there for you.
Job security for peace of mind
Room to grow
With more than 200 hotels across the Nordics, we offer you endless opportunities for career progression! Would you like to work full-time, part-time, a few hours here and there, or perhaps only a season? We have room for you, no matter where you’re at. We encourage creativity and curiosity, and we make every effort to foster a culture of learning for professional development. Ready to take your next career leap within the company? We applaud you and will help you achieve this! An academic degree isn't the most important thing for us. If you have the right mindset, we can certainly promise you a bright future!
Room to grow
Explore more
We encourage you to get out and explore all that life has to offer! So, we always give numerous discounts to you and your friends and family at our hotels, bars and restaurants. As part of Strawberry, you get four FREE nights at our hotels each year* To remind you just how important you are, we’ll always do our best to offer you an upgrade! And on top of that, we’ve also partnered with other companies to give you sweet deals on air travel, charter holidays, car rental and lots more.
*If you are employed on a contract for at least 20% of full-time working hours.
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Open mind, open hearts
Our heart beats for the world around us. To meet global challenges, we support the transition to clean energy, and we recently opened the first zero-energy hotel in the Nordics. We seek to use organic produce and have championed the elimination of unsustainable palm oil. We promote equal rights above all and are proud sponsors of Pride. Regardless of your ethnicity, gender, religious beliefs, disabilities or age - our doors are always open.
Open mind, open hearts
All over the Nordics & Baltics
Be it a vibrant city, a tranquil island or a charming little town in the mountains, you’ll probably find one of our hotels there.