Packaging & Ancillary Sales Manager
The opportunity
Strawberry operates hotels across the Nordic region, each with its own character and guest. The commercial potential in how we package and sell experiences around those stays is largely untapped today.
That's where you come in.
You will own packaging and ancillary sales end-to-end: defining the strategy, building the structures, working with hotels to identify what's genuinely worth selling, and making sure the right offer reaches the right guest at the right moment in their booking journey. This is a role with real autonomy and real commercial impact, not a coordinator position.
You'll report to the Head of E-Commerce and Content and be part of the Marketing and Digital Sales team, working closely with revenue, operations, product and digital sales colleagues across the business.
What you'll be responsible for
Packaging across the full portfolio. You develop, structure, and maintain packages for all Strawberry hotels and distribution channels. Packages should feel locally rooted and genuinely reflect each destination, not generic bolt-ons. You work with hotels to find what's actually worth packaging and make sure it's both sellable and profitable.
Ancillary sales across all digital platforms. You own ancillary sales on all Strawberry markets and websites such as add-ons, parking, EV charging, gift cards, etc. That means building a more systematic, data-driven approach to upselling, making sure the right product is offered to the right guest at the right hotel, at the right moment. You manage third-party partner relationships where relevant.
Product stakeholder for packaging and ancillary. You're the person closest to what guests actually want to buy, which makes you a key commercial voice in product development for this area. You translate guest and commercial insights into product priorities, and you make sure what gets built actually sells.
Who we're looking for
3-5 years of experience with ancillary sales, packaging, upselling or cross-selling
Solid understanding of digital distribution and the guest booking journey
Comfortable building processes and structures from scratch, you've either done it before or you have a genuine appetite for it
Comfortable in Excel and the Office suite
Fluent in Norwegian or Swedish. Working proficiency in English
Builds relationships easily and presents ideas and results clearly
You'll stand out if you have:
Background in hospitality or travel, in a commercial, operational, or revenue-related role
A track record of working across departments
Interest in product development and how commercial logic translates into what gets built
Previous experience with hotel management systems, especially Mews
Experience in, or a genuine interest in AI solutions to create more attractive products and increase sales
This role suits a person that likes to set direction without waiting for a playbook. You're structured enough to keep many things moving, creative enough to spot non-obvious opportunities, and grounded enough to work well with both hotel teams and central functions. You make things happen.
Why join Strawberry
- Room for great ideas. You’ll join one of the most exciting brands in the Nordics. We offer a fast-paced environment where your ideas actually get implemented. If you have the drive to push our tech stack forward, we have the platform to let you do it.
- We’re a social and friendly team, and you’ll have energetic and caring people all around you, and many opportunities to socialize throughout the year.
- We dream big and aim high - we have big ambitions and are not afraid of taking a bit of risk.
- We have great employee benefits - amazing discounts at our hotels and restaurants, and from external partners.
- You get 4 free hotel stays per year.
- Great offices in Stockholm and Oslo
If you are ready to take on this exciting challenge and become a part of a great team with big ambitions, we encourage you to apply today!
Practical details
Start date: By agreement, preferably as soon as possible
Location: Solna/Stockholm or Frogner/Oslo
Reports to: Head of E-Commerce and Content
Team: Marketing and Digital Sales at Strawberry
For questions regarding the position: daniel.bastin@strawberry.se
We are Strawberry. With over 245 hotels, 120 restaurants, 20 spas and more, we create thousands of experiences every day. With urban Comfort Hotel®, warm Quality Hotel™, stylish Clarion Hotel® and cosy Home Hotel and more than 40 unique independent hotels, our guests can pick and choose. Our team of 20,000 passionate individuals from more than 120 countries is what makes us grow! Strawberry is built on our core values: energy, courage and enthusiasm.
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Choose your fields of interest
What’s in it for you?
As part of of Strawberry, you will get the best employee benefits of the industry.
A culture to cherish
Our people always make guests their top priority! Our warm and welcoming atmosphere creates the right setting for you to flourish and work your magic. You will get the freedom you need to perform your tasks and solve problems as they arise in the best way you see fit. A strong team spirit and family-feeling foster a culture of collaboration. And when there’s something to celebrate, we make sure to have some fun! In larger cities, we also regularly host after-work events to allow colleagues to mingle. How do we achieve all this you may wonder? We believe it’s down to the fact that we’re a diverse crowd full of energy, courage and enthusiasm. That’s how we create extraordinary experiences every single day!
A culture to cherish
Job security for peace of mind
When you work with us, we’ll take your whole life situation into consideration. We offer good job security through collective agreements and insurances, as well as paid parental leave, holiday leave, wellness allowance, attractive pension plans and competitive salaries. We’re there for you.
Job security for peace of mind
Room to grow
With more than 200 hotels across the Nordics, we offer you endless opportunities for career progression! Would you like to work full-time, part-time, a few hours here and there, or perhaps only a season? We have room for you, no matter where you’re at. We encourage creativity and curiosity, and we make every effort to foster a culture of learning for professional development. Ready to take your next career leap within the company? We applaud you and will help you achieve this! An academic degree isn't the most important thing for us. If you have the right mindset, we can certainly promise you a bright future!
Room to grow
Explore more
We encourage you to get out and explore all that life has to offer! So, we always give numerous discounts to you and your friends and family at our hotels, bars and restaurants. As part of Strawberry, you get four FREE nights at our hotels each year* To remind you just how important you are, we’ll always do our best to offer you an upgrade! And on top of that, we’ve also partnered with other companies to give you sweet deals on air travel, charter holidays, car rental and lots more.
*If you are employed on a contract for at least 20% of full-time working hours.
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Open mind, open hearts
Our heart beats for the world around us. To meet global challenges, we support the transition to clean energy, and we recently opened the first zero-energy hotel in the Nordics. We seek to use organic produce and have championed the elimination of unsustainable palm oil. We promote equal rights above all and are proud sponsors of Pride. Regardless of your ethnicity, gender, religious beliefs, disabilities or age - our doors are always open.
Open mind, open hearts
All over the Nordics & Baltics
Be it a vibrant city, a tranquil island or a charming little town in the mountains, you’ll probably find one of our hotels there.