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International Sales Director - MICE

Location

Sweden, Stockholm

Location

Sweden, Stockholm

Apply by

2026-09-06

International Sales Director - MICE

At Strawberry, we believe in pushing boundaries, creating unforgettable experiences, and think differently about the hotel industry. We are looking for an ambitious, high-performing, and self-driven International Sales Director for MICE to focus entirely on driving our global commercial growth.

Your focus will be doing what you do best: traveling, networking, building strategic partnerships, and closing major international deals.

What you'll do:

As our International Sales Director, your main objective is to put Strawberry on the global map for international planners, corporates, and agencies.

Key Responsibilities:

As our International Sales Director, your focus is entirely on driving revenue and creating new business opportunities for Strawberry across international markets.

In this role, you will:

  • Drive International MICE sales: Proactively find, negotiate, and secure bookings for international meetings, incentives, conferences, and events.
  • Present and sell our portfolio: Act as the primary contact point for international clients, introducing and selling the wide range of hotels within Strawberry.
  • Build and maintain relationships: Develop long-term, professional relationships with clients, international MICE agencies, and key decision-makers within the global meetings and incentive industry. 
  • Key Partner Management: Maintain and develop our strategic relationships with key destination marketing organizations and global agencies.
  • Travel and network: Travel frequently to international markets to represent Strawberry at trade shows, workshops, and direct client meetings.
  • Pipeline management: Take full ownership of your own sales pipeline, from identifying new leads to closing the contract.

This is a permanent position for 100% with a start date to be agreed upon. 

You'll shine here if you:

Are a heavy-hitter in sales, a natural networker, and a closer who thrives when given total autonomy. You don't want to manage a team; you want to manage the market and own your commercial success.

  • Relevant Experience: A strong, proven background in international sales, specifically within the travel, hospitality, or MICE industry.
  • An Existing Network: A well-established network of international MICE buyers, corporate clients, or agencies.
  • Industry Knowledge: Experience collaborating with key stakeholders and agencies or major global MICE intermediaries is highly valued.
  • A Passion for Travel: You genuinely enjoy being on the road and have the flexibility required for frequent international travel.
  • Stockholm Base: You are preferably located in the Stockholm area, allowing for close connection with our local team when you are not traveling.
  • Strong Communication Skills: You are fluent in English, both written and spoken. Swedish or other European languages are a strong plus.
  • A Down-to-Earth, Driven Attitude: You are structured, commercial, and comfortable working towards clear targets without needing day-to-day supervision.

We value the power of diversity within Strawberry. Different backgrounds, experiences, and ideas create a unique and inspiring work environment.

What we offer:

  • An exciting and varied work environment with a fast pace
  • The right tools and support to flourish both professionally and personally
  • Staff discounts and friends & family rates at our 200+ hotels
  • Four free hotel nights each year
  • 25% discount on food & beverages at all our restaurants & bars
  • Sweet deals on experiences, travels, retail and lots more!

About us:

We are Strawberry. With over 245 hotels, 120 restaurants, 20 spas and more, we create thousands of experiences every day. Our team of 20,000 passionate individuals from more than 166 countries is what makes us grow! Strawberry is built on our core values: energy, courage and enthusiasm.

Ready to start an exciting journey with Strawberry?

Apply today and be part of creating unforgettable experiences!
Applications are reviewed continuously, and positions may be filled before the deadline. Interviews are conducted on an ongoing basis.

We are Strawberry. With over 245 hotels, 120 restaurants, 20 spas and more, we create thousands of experiences every day. With urban Comfort Hotel®, warm Quality Hotel™, stylish Clarion Hotel® and cosy Home Hotel and more than 40 unique independent hotels, our guests can pick and choose. Our team of 20,000 passionate individuals from more than 120 countries is what makes us grow! Strawberry is built on our core values: energy, courage and enthusiasm.

Apply

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What’s in it for you?

As part of of Strawberry, you will get the best employee benefits of the industry.

A culture to cherish

A culture to cherish

Our people always make guests their top priority! Our warm and welcoming atmosphere creates the right setting for you to flourish and work your magic. You will get the freedom you need to perform your tasks and solve problems as they arise in the best way you see fit. A strong team spirit and family-feeling foster a culture of collaboration. And when there’s something to celebrate, we make sure to have some fun! In larger cities, we also regularly host after-work events to allow colleagues to mingle. How do we achieve all this you may wonder? We believe it’s down to the fact that we’re a diverse crowd full of energy, courage and enthusiasm. That’s how we create extraordinary experiences every single day!

A culture to cherish

Job security for peace of mind

Job security for peace of mind

When you work with us, we’ll take your whole life situation into consideration. We offer good job security through collective agreements and insurances, as well as paid parental leave, holiday leave, wellness allowance, attractive pension plans and competitive salaries. We’re there for you.

Job security for peace of mind

Room to grow

Room to grow

With more than 200 hotels across the Nordics, we offer you endless opportunities for career progression! Would you like to work full-time, part-time, a few hours here and there, or perhaps only a season? We have room for you, no matter where you’re at. We encourage creativity and curiosity, and we make every effort to foster a culture of learning for professional development. Ready to take your next career leap within the company? We applaud you and will help you achieve this! An academic degree isn't the most important thing for us. If you have the right mindset, we can certainly promise you a bright future!

Room to grow

Explore more

Explore more

We encourage you to get out and explore all that life has to offer! So, we always give numerous discounts to you and your friends and family at our hotels, bars and restaurants. As part of Strawberry, you get four FREE nights at our hotels each year* To remind you just how important you are, we’ll always do our best to offer you an upgrade! And on top of that, we’ve also partnered with other companies to give you sweet deals on air travel, charter holidays, car rental and lots more. 

*If you are employed on a contract for at least 20% of full-time working hours.

Explore more

Open mind, open hearts

Open mind, open hearts

Our heart beats for the world around us. To meet global challenges, we support the transition to clean energy, and we recently opened the first zero-energy hotel in the Nordics. We seek to use organic produce and have championed the elimination of unsustainable palm oil. We promote equal rights above all and are proud sponsors of Pride. Regardless of your ethnicity, gender, religious beliefs, disabilities or age - our doors are always open.

Open mind, open hearts

All over the Nordics & Baltics

Be it a vibrant city, a tranquil island or a charming little town in the mountains, you’ll probably find one of our hotels there.

Discover all our locations