Marketing Manager, Clarion Hotel
About the role
Clarion Hotel is looking for a commercially driven Marketing Manager to take ownership of marketing performance across all Clarion Hotels in Norway. You'll act as the vital link between our central Nordic marketing strategy and local execution at each hotel - translating central campaigns into results, driving commercial priorities, and building strong relationships with hotel leadership. This role combines strategic and operational marketing responsibility with hands-on graphic design and campaign production.
Key Responsibilities
Commercial & Strategic Leadership
Central
- Strong commercial understanding of hotel operations and business drivers, with the ability to make marketing decisions grounded in what actually moves results for each hotel - not just brand or creative considerations alone
- Planning, coordinating, and executing marketing activities in line with the Clarion Hotel® brand strategy and the rollout of Clarion Hotel® Norway, in accordance with the set strategy.
- Ensure that the Clarion Hotel® brand is communicated clearly, consistently and with high quality across all channels, including in local markets
- Reporting on results in Norway, as well as identifying opportunities for improvement in accordance with company guidelines.
- Act as project lead for central collaborations and partnerships involving Norwegian hotels
- Take an active role in the production and execution of marketing activities in Norway to ensure continuity and efficiency.
- Prioritize activities based on the central plan and the most business-critical commercial initiatives at any given time
- Report and ensure marketing efforts are accountable for ROI on spend
Local:
- Hotel & Stakeholder Management
- Work closely with General Managers, Director of Operations and local marketing resources to understand needs, set priorities and support effective local marketing execution
- Support hotels with marketing plans, campaigns and local activations, while ensuring alignment with the central strategy
- Build strong relationships with hotel teams and act as a marketing sparring partner for local commercial initiatives
- Follow up deadlines, deliverables and KPIs to ensure structure, momentum and quality across the hotel portfolio
- Represent Norwegian hotel marketing in relevant meetings and cross-functional projects
Graphic Campaign & Content Production
- Adapt and produce campaign and content assets across digital and physical channels, including Meta, Google, email, web, digital signage and relevant on-property materials
- Translate Strawberry campaigns into the Clarion Hotel® brand identity in close collaboration with the Head of Marketing
- Ensure all marketing material follows brand guidelines while being relevant and effective across channels and hotel environments
- Maintain and develop templates and campaign assets that enable hotels to execute efficiently and consistently
- Take a hands-on role in campaign production and execution, using design and content tools such as Canva or InDesign
Who You Are
- Bachelor's or Master's degree in Marketing, Communications or a related field
- 4-6 years of experience in marketing, preferably within hospitality, travel or retail, including experience taking full ownership of campaigns and stakeholder relationships without close supervision
- Proven track record of translating brand and commercial strategy into marketing plans that deliver measurable business results, not only executing on plans set by others
- Strong understanding of brand building and digital marketing, with hands-on experience across the full campaign lifecycle from planning through execution and evaluation
- Strong visual and design skills, with hands-on experience adapting campaign assets across digital and physical channels. Working knowledge of tools such as Canva or InDesign is required
- Demonstrated stakeholder management experience at a senior level, with the ability to influence and align hotel GMs, operational leaders and other stakeholders who do not report to you
- Experience managing multiple hotels, campaigns and stakeholders simultaneously in a structured, self-driven and commercially minded way
- Practical and execution-oriented, with a track record of taking ownership from idea to delivery, not stopping at the concept
- Fluent in Norwegian and confident in English, with the ability to work effectively in a Nordic, cross-functional environment
Vi er Strawberry. Et voksende univers med hundrevis av hoteller, restauranter, spa og opplevelser i hele Norden, Litauen og på Færøyene. Her finner du urbane Comfort Hotel™, varme Quality Hotel™, stilfulle Clarion Hotel®, hyggelige Home Hotel og veinære Stopover – sammen med en stor samling unike og uavhengige hoteller. På hotelloppholdene sine samler gjestene våre dessuten Spenn – fleksible poeng som kan brukes på nye opplevelser. Bak det hele står titusenvis av mennesker fra hele verden, med energi, mot og entusiasme.
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What’s in it for you?
As part of of Strawberry, you will get the best employee benefits of the industry.
A culture to cherish
Our people always make guests their top priority! Our warm and welcoming atmosphere creates the right setting for you to flourish and work your magic. You will get the freedom you need to perform your tasks and solve problems as they arise in the best way you see fit. A strong team spirit and family-feeling foster a culture of collaboration. And when there’s something to celebrate, we make sure to have some fun! In larger cities, we also regularly host after-work events to allow colleagues to mingle. How do we achieve all this you may wonder? We believe it’s down to the fact that we’re a diverse crowd full of energy, courage and enthusiasm. That’s how we create extraordinary experiences every single day!
A culture to cherish
Job security for peace of mind
When you work with us, we’ll take your whole life situation into consideration. We offer good job security through collective agreements and insurances, as well as paid parental leave, holiday leave, wellness allowance, attractive pension plans and competitive salaries. We’re there for you.
Job security for peace of mind
Room to grow
With more than 200 hotels across the Nordics, we offer you endless opportunities for career progression! Would you like to work full-time, part-time, a few hours here and there, or perhaps only a season? We have room for you, no matter where you’re at. We encourage creativity and curiosity, and we make every effort to foster a culture of learning for professional development. Ready to take your next career leap within the company? We applaud you and will help you achieve this! An academic degree isn't the most important thing for us. If you have the right mindset, we can certainly promise you a bright future!
Room to grow
Explore more
We encourage you to get out and explore all that life has to offer! So, we always give numerous discounts to you and your friends and family at our hotels, bars and restaurants. As part of Strawberry, you get four FREE nights at our hotels each year* To remind you just how important you are, we’ll always do our best to offer you an upgrade! And on top of that, we’ve also partnered with other companies to give you sweet deals on air travel, charter holidays, car rental and lots more.
*If you are employed on a contract for at least 20% of full-time working hours.
Explore more
Open mind, open hearts
Our heart beats for the world around us. To meet global challenges, we support the transition to clean energy, and we recently opened the first zero-energy hotel in the Nordics. We seek to use organic produce and have championed the elimination of unsustainable palm oil. We promote equal rights above all and are proud sponsors of Pride. Regardless of your ethnicity, gender, religious beliefs, disabilities or age - our doors are always open.
Open mind, open hearts
All over the Nordics & Baltics
Be it a vibrant city, a tranquil island or a charming little town in the mountains, you’ll probably find one of our hotels there.