General Manager for new hotel opening - Comfort Hotel Xpress Engen, Bergen

Are you the future General Manager star we’re looking for? 

Comfort Hotel Xpress are highly functional budget hotels with prime locations. A hotel chain that promises to give our guests what they need, and skip the unnecessary. We have great locations, urban design and selected service (but the service we give is great!). We aim to be easy & likable. As in easy on the wallet, with easy access and last but definitely not least – easy to enjoy. 

Comfort Xpress pioneered self-service city hotels in 2011, and 15 years later we are not sitting still. We are currently developing our guest experience further and we are looking for the right GM to lead our brand new hotel in Bergen: Comfort Hotel Xpress Engen

The hotel opens in April 2027 with 110 hotel rooms (some are XXL rooms with 8 beds) a Barception & deli and a ground floor with social spaces and self service check-in and out. 

You will be the hotel's first employee and will get the opportunity to hire your own team. 

Your to-do-list as a Xpress GM:

• Drive operational excellence: As the General Manager, you are the hands-on leader on-site. You don’t just manage; you optimize processes, ensuring daily operations run like clockwork, from seamless check-ins to efficient room turnover.

• Maximize resourcefulness: You focus on high-impact results, managing budgets and P&L with a sharp eye for efficiency—delivering a great guest experience without the unnecessary frills.

• Lead the front line: You are a presence on the floor, not behind a desk. You lead, coach, and develop your team to provide warm, urban hospitality that keeps our guests coming back.

• Build the brand: You act as the CEO of your hotel, driving occupancy, local sales, and community connection to solidify our market position in the budget segment.

• Champion sustainability: You ensure our operations are lean, green, and sustainable, making our hotel a responsible and efficient player in the local market.

For this role you need to (get to) know Bergen like the back of your hand and be deeply connected to the community. You’re the go-to person in your circle—whether it’s for life advice or a restaurant tip for a Tinder date. Wherever you go, you spread joy and warmth—your energy and laughter are infectious.

Your future at Strawberry: Growth & Opportunity
At Comfort, we don't just fill positions; we build careers within Strawberry. We believe that operational experience is the foundation of great leadership.

• Defined Career Pathways: As a General Manager, you are in the driver's seat of your own development. We offer clear pathways into multi-unit management, specialized corporate roles, or leadership positions within our other brands.

• Leadership Development: You will have access to our internal leadership toolboxes and specialized programs designed to sharpen your operational and financial acumen.

• Cross-Brand Mobility: Working at Comfort Hotel puts you at the heart of the Strawberry group, giving you the flexibility and connections to explore new roles, locations, and challenges as you grow.

• Mentorship: You will be supported by an experienced operations network, ensuring you have the mentorship needed to reach the next step in your career.

• Experiences: You get four free hotel nights a year in addition to regular staff discounts and friends & family rates at Strawberry’s 200+ hotels and 25% discount on food & beverages at all our restaurants and bars to help you get to know our vast universe. 

What you bring to the job

We look for hospitality leaders with an operational background who promote a positive workplace culture and maintain high ethical standards. You succeed when guests are happy and your team thrives. You enjoy developing people and investing in fresh talent. Diversity excites you, and you understand the value that different experiences, backgrounds, and perspectives bring.  

• Operational & Leadership experience:. This could absolutely be your first GM role, with the correct combination of a minimum of 2-3 years of leadership experience and relevant education and/or experience. 

• Room for all: Your guests and teams come from different backgrounds, and a keen interest in people and highly tuned in social skills are a necessity. Our corporate language is English and this role is open to Non-Scandinavian speakers all though some Scandinavian language skills are appreciated.  

Perfect match much?
Apply now and become a key part of our journey. We review applications on a rolling basis, so don’t wait— this position may be filled before the deadline. 

This is a permanent position for 100% with preferred start date January/February 2027.