Loyalty Campaign Manager - Oslo

Are you passionate about driving commercially successful campaigns that enhance customer loyalty and retention? If so, this is your opportunity to take ownership of loyalty initiatives and campaign performance within the Spenn ecosystem! 

At Strawberry, we are redefining loyalty with the launch of Spenn, our new loyalty currency in partnership with Norwegian Air Shuttle. We are creating a seamless and rewarding experience for our members, where they can earn and redeem rewards faster than ever before. As our Loyalty Campaign Manager, you will be at the heart of this transformation—developing campaigns and content strategies that not only engage and convert users but also drive long-term loyalty.

What you will be doing:  

In this role, you will be responsible for creating, adapting, and optimizing campaigns, offers and content that clearly communicates Strawberry’s loyalty offerings within the Spenn app and website. You will ensure that our campaigns are compelling, data-driven, and strategically aligned to increase engagement, encourage repeat business, and enhance retention.

• Lead and manage loyalty-focused campaigns—from brief creation to execution, ensuring seamless collaboration between teams.
• Develop and refine content strategies that effectively communicate member benefits, rewards, and incentives within Spenn.
• Leverage data insights to optimize messaging and identify opportunities for increased engagement, retention, and customer lifetime value.
• Create content tailored to different customer segments, ensuring a personalized and engaging loyalty experience.
• Collaborate cross-functionally with Brand & Content Marketing, E-commerce, UX, and Digital Sales to ensure consistent messaging and optimal positioning of loyalty campaigns.
• Track and analyze content performance, using A/B testing and insights to continuously improve campaign effectiveness.
• Educate and inspire internal stakeholders about how content and loyalty work together to drive engagement and business growth.

Who we are looking for: 

We believe you are a strategic and commercially driven loyalty expert with a strong understanding of customer engagement and retention. You have experience leading projects and initiatives that enhance loyalty programs, ensuring campaigns are well-executed, data-driven, and commercially effective. With a keen eye for customer behavior and business growth, you know how to design and optimize campaigns that resonate with both new and returning customers, ultimately strengthening brand loyalty and increasing long-term value.

We believe you have:

• Experience in content creation and campaign execution, within loyalty, CRM, e-commerce, or digital marketing.
• A strong understanding of loyalty and retention strategies, including how to increase engagement and customer lifetime value.
• Project management experience, with the ability to lead campaigns from start to finish.
• A data-driven mindset, using insights to refine messaging, segment audiences, and improve conversion rates.
• Hands-on experience with content performance tracking, A/B testing, and optimization.
• Knowledge of SEO, content analytics, and CMS systems (we use Contentful).
• Strong communication and collaboration skills, as you’ll be working closely with multiple teams.
• Fluency in Norwegian or Swedish, as well as English (additional Nordic languages are a plus!).

What we can offer you:  

• A flat organization with trust and autonomy in your work. We are rebels that support innovation without imposing strict corporate rules.
• The chance to be part of a passionate team with exceptional colleagues and an inclusive culture, that believes every stay should be a story worth telling.
• Plenty of social events including smaller gatherings with your team and huge get-togethers with the whole Strawberry family! 
• Great benefits! In addition to our collective agreement, we also offer staff discounts and friends & family rates at our 200+ hotels. 

Details:  

This role will be part of our Loyalty team. You will collaborate closely with the two Campaign & Content Specialists that we are also recruiting—one for Brand & Content Marketing and one for E-commerce.

We offer a hybrid workplace, for this position, your base could be either in Oslo or Stockholm, hence the two ads. Some travel may be required between our main offices in Stockholm and Oslo.

Sounds interesting?  

We'd love to hear from you! Interviews will be held on a rolling basis, don’t wait to submit your application!