LGBTQIA+ rights and freedom of assembly are still far from universal in many parts of the world, something that of course has a huge impact on both individuals and civil society at large. The Pride movement plays a crucial role in moving society forward.
At Strawberry, we welcome people just as they are. It’s the differences among our people and guests that are the foundation of amazing hotel experiences and memorable meetings. We care about diversity and work hard to promote equal rights and opportunities. This year, we have once again been honoured to sponsor Pride in the Nordics, enabling us to attend and organise events, as well as of course to join the parade.
We decided to have a chat with some people at our hotels and head offices about Pride, diversity and inclusion. So, here you go!
To the left: Ellinor Newall in Front Office, to the right: Martin Edlund, Sales
Ellinor Newall, Front Office
How will you celebrate Pride this year?
In September, I’ll be taking part in the Pride Parade in Ålesund with my amazing team. There’ll be great music and we’ll all be wearing our “Room for All” T-shirts. There’ll also be lots of activities throughout the week and the hotel will be beautifully decorated for this colourful celebration of love!
Why is Pride still so important?
Pride is an important demonstration of love and friendship among all human beings. It’s a celebration of how far LGBTQIA+ rights have come and highlights where we still have work to do.
What do Diversity, Equality, and Inclusion mean to you?
Diversity means that we all have different stories and backgrounds, and I love it! We can all work as a team no matter what. Inclusion boils down to the fact that we are all human beings. Everybody is different and we should respect this – that’s what equality means to me.
How do you perceive Strawberrys’ efforts on inclusion and diversity?
Strawberry is very inclusive. We focus on making both employees and guests feel welcome. No matter what experience we have, where we come from or who we love – there is always #RoomforAll. Petter A. Stordalen represents a feeling of inclusion and diversity. He helps people make changes in their lives and gives them a new chance. He really inspires me.
What does “Room for All” mean to you?
It’s an important message to develop now and in the future. We are all human beings and we must make room for all regardless of race, religion, culture, gender or anything else. We are who we are and people should respect that. Just imagine how boring it would be if everybody was the same! We always welcome guests to our hotels with open arms. Everyone is welcome!
How are you celebrating Pride this year?
How much time do you have, haha? There’s a lot going on during Stockholm Pride! As in previous years, I’m hosting the Official Stockholm Pride Party in collaboration with Strawberry early on in the week at Clarion Hotel Stockholm, with a variety of speakers, DJs and performers.
Strawberry has launched a new project together with Stockholm Pride, resulting in a Pride Podcast. And I’m one of the hosts! We are inviting various LGBTQIA+ people and celebs to discuss diversity, inclusion and Pride throughout the week. One of the guests is the Swedish School Minister who is transgender. You’ll also be able to listen to the episodes after Pride week, which means that these important issues can be highlighted throughout the rest of the year. I’ll also be speaking on the stage by Pride Park and will, of course, join the Pride Parade and hang out at various events and parties with my friends as well.
Why is Pride still so important?
There’s still so much to work on. The LGBTQIA+ community is still a minority and we need to fight injustice together. Unfortunately, there are still many horrible attacks on members of our community. Just look at what happened at Oslo Pride earlier this year, in addition to terrible harassment and prejudice around the world.
What do Diversity, Equality, and Inclusion mean to you?
When it comes to diversity, I believe the core is that everyone should be treated equally. And you have to continuously work on various issues and set goals. You have to be active. No one wants to feel excluded, and you have to work every day to make people feel included. I believe it’s also important to learn from each other’s differences. That’s something that Strawberry certainly managed to do.
How do you perceive Strawberrys’ efforts on inclusion and diversity?
I think they are doing a great job, especially when it comes to all the Pride initiatives where we are sponsors around the Nordics. Everything from what Petter A. Stordalen does, to all the hotels and at every level in the organisation – our heart is always in the right place. I think we have a strong zero-tolerance culture where it’s never acceptable to disadvantage someone. I get the feeling that we stand up for one another, thereby making our workplace and culture a safe space.
What does Strawberry “Room for All” mean to you?
I think it’s a striking message for our organisation. You can be whoever you want to be. There’s a high level of tolerance and acceptance throughout the company. Even though we’re a big organisation, decision paths are quite short and people tend to say “yes” a lot!
What’s it like working at Strawberry as a LGBTQIA+ person?
I have largely worked within events and travel, and these are quite inclusive industries. Strawberry has certainly ensured that all my expectations have been met. During the pandemic, I was laid off from my previous role, but was later rehired, and it really felt like “coming home”. Prior to that I’d been working for over five years and had started to take things for granted a bit. It wasn’t until I tried something different and could compare my experience that I realised how good everything was at Strawberry.
How has being an LGBTQIA+ person affected your career choices?
I think I’ve made quite a few subconscious decisions, as I’ve always preferred working in a diverse working environment where there are more or less the same number of men and women. So, I would have rejected a few industries on that basis and because I’m gay. It’s also about my personality sometimes, as it’s not always clear what guides my choices. Throughout my career, I’ve found a few times that people focus more on my sexuality than on my personality. I’ve noticed that I am able to show more of character here at Strawberry and just be me.
……
Want to know more about Strawberry’ Pride celebrations? Check out:https://www.strawberry.se/pride/
Don’t want to miss out on our Pride Podcast? Tune in: https://www.facebook.com/events/456812805907992
(in Swedish)
Want to bring diverse opinions to Strawberry? Explore our jobs and join us: https://jobs.strawberryhotels.com/
We are Strawberry. With over 245 hotels, 120 restaurants, 20 spas and more, we create thousands of experiences every day. With urban Comfort Hotel®, warm Quality Hotel™, stylish Clarion Hotel® and cosy Home Hotel and more than 40 unique independent hotels, our guests can pick and choose. Our team of 20,000 passionate individuals from more than 120 countries is what makes us grow! Strawberry is built on our core values: energy, courage and enthusiasm.
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As part of of Strawberry, you will get the best employee benefits of the industry.
Our people always make guests their top priority! Our warm and welcoming atmosphere creates the right setting for you to flourish and work your magic. You will get the freedom you need to perform your tasks and solve problems as they arise in the best way you see fit. A strong team spirit and family-feeling foster a culture of collaboration. And when there’s something to celebrate, we make sure to have some fun! In larger cities, we also regularly host after-work events to allow colleagues to mingle. How do we achieve all this you may wonder? We believe it’s down to the fact that we’re a diverse crowd full of energy, courage and enthusiasm. That’s how we create extraordinary experiences every single day!
When you work with us, we’ll take your whole life situation into consideration. We offer good job security through collective agreements and insurances, as well as paid parental leave, holiday leave, wellness allowance, attractive pension plans and competitive salaries. We’re there for you.
With more than 200 hotels across the Nordics, we offer you endless opportunities for career progression! Would you like to work full-time, part-time, a few hours here and there, or perhaps only a season? We have room for you, no matter where you’re at. We encourage creativity and curiosity, and we make every effort to foster a culture of learning for professional development. Ready to take your next career leap within the company? We applaud you and will help you achieve this! An academic degree isn't the most important thing for us. If you have the right mindset, we can certainly promise you a bright future!
We encourage you to get out and explore all that life has to offer! So, we always give numerous discounts to you and your friends and family at our hotels, bars and restaurants. As part of Strawberry, you get four FREE nights at our hotels each year* To remind you just how important you are, we’ll always do our best to offer you an upgrade! And on top of that, we’ve also partnered with other companies to give you sweet deals on air travel, charter holidays, car rental and lots more.
*If you are employed on a contract for at least 20% of full-time working hours.
Our heart beats for the world around us. To meet global challenges, we support the transition to clean energy, and we recently opened the first zero-energy hotel in the Nordics. We seek to use organic produce and have championed the elimination of unsustainable palm oil. We promote equal rights above all and are proud sponsors of Pride. Regardless of your ethnicity, gender, religious beliefs, disabilities or age - our doors are always open.
Be it a vibrant city, a tranquil island or a charming little town in the mountains, you’ll probably find one of our hotels there.
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