Head of Social Media

We're looking for a dynamic, experienced, creative, and passionate Head of Social Media to further strengthen Strawberry’s digital footprint into the future on all main social media channels. In this role, you'll have the incredible opportunity to curate and share the stories of our hotel brands and Strawberry in a way that leaves a lasting impression.

At Strawberry, we're on a quest to redefine the hospitality experience through innovation, technology, and a deep commitment to our guests.  We find ourselves at an exhilarating juncture in our journey. Freshly rebranded, boasting a portfolio of well-established brands, and harboring grand visions for the future. Our ambition? To position Strawberry as the catalyst for a unique opportunity to explore and revolutionize the hospitality industry.

What you will be doing: 

Social media plays a vital role and is a strategic tool for Strawberry and our brand universe. In this pivotal role, your work will ripple across the digital landscape, reaching and engaging thousands, all while contributing to a significant aspect of people's lives: the joy of travel and unforgettable experiences. Your expertise will not only enhance our communication precision but also drive tangible commercial results. 

• SoMe Visionary and Strategic Architect: Spearhead our overarching social media strategy, ensuring it aligns seamlessly with our values and goals. From content creation to timely drops, you'll be the strategic architect.
• Navigate our social media landscape across all channels, seamlessly blending organic and paid tactics to create an irresistible online presence. 
• Design and execute strategies that go beyond just numbers—leverage data insights to sculpt campaigns and content. Your knack for deciphering analytics will not only measure success but sculpt the future of our social media presence. You’ll develop and manage clear, measurable KPIs, guiding the way for our big business goals.
• Content Creation: Develop yourself or/and with Content Creators, engaging and compelling social media content that showcases the unique experiences, services, and stories of our hotel brands and Strawberry. From stunning visuals to captivating copy, you'll be the maestro behind the scenes.
• Community Cultivator: Nurture our online community like a flourishing garden, working closely with the team to set ground rules that ensure vibrant growth.
• UGC Virtuoso: Mastermind our future User Generated Content (UGC) strategy, cultivating an efficient and magnetic ambassador program. Infuse authenticity into our storytelling, tailor-made for diverse social media platforms. 
• Brand Guardian: Safeguard the sharpness and consistency of our brands across every social platform, ensuring every post resonates with the vibes of Strawberry and our brands.

Who we think you are: 

To be successful in this role we believe you have proven experience in managing social media for brands, preferably within the hospitality industry. You have experience of various social media platforms such as Meta, TikTok, Snapchat, YouTube, and LinkedIn, and have a strong portfolio of creative and engaging content. You are curious and able to uncover fresh opportunities with a fearless test-and-learn approach. You have a deep passion for storytelling, and a flair for what is working or not. Further, you juggle multiple campaigns and projects like a boss without breaking a sweat and demonstrate effective communication and collaboration abilities, fostering a cohesive team environment.

We believe you are a passionate leader who embraces the team spirit, where learning, growth, and making each other better is the name of the game. You are a wordsmith and Visual Virtuoso with exceptional writing skills coupled with an acute eye for visual aesthetics, ensuring our content hits the right note across both words and visuals. Furthermore, we are looking for someone with an analytical mindset, who uses data-driven insights to refine strategies and optimize content. You enyoj to play the long game with strategic thinking while still nailing the day-to-day grind. 

What we can offer you:

• A truly unique opportunity to be the storyteller of extraordinary experiences, where your creativity shapes our social media narrative and your insights drive success.
• A flat organization with trust and autonomy in your work. We are rebels that support innovation without imposing strict corporate rules.
• Professional development and growth opportunities.
• The chance to be part of a passionate team with exceptional colleagues and an inclusive culture that believes every stay should be a story worth telling. 
• Plenty of social events including smaller gatherings with your team and huge get-togethers with the whole Strawberry family! 
• Great benefits! In addition to our collective agreement we also offer staff discounts and friends & family rates at our 200+ hotels. 

Details:

You will lead a team of three fantastic employees, and you will report to VP Brand, Marketing & Digital Sales. You will travel frequently between our main offices in Stockholm and Oslo. 

Sounds interesting? 

If, after reading this job description, you thought, "Wow, they just described me," and felt a sensation in your stomach, then we would love to hear from you. Interviews will be held on a rolling basis, don’t wait to submit your application!