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Head of Social Media

Location

Norway, Oslo

Location

Norway, Oslo

We're looking for a dynamic, experienced, creative, and passionate Head of Social Media to further strengthen Strawberry’s digital footprint into the future on all main social media channels. In this role, you'll have the incredible opportunity to curate and share the stories of our hotel brands and Strawberry in a way that leaves a lasting impression.

At Strawberry, we're on a quest to redefine the hospitality experience through innovation, technology, and a deep commitment to our guests.  We find ourselves at an exhilarating juncture in our journey. Freshly rebranded, boasting a portfolio of well-established brands, and harboring grand visions for the future. Our ambition? To position Strawberry as the catalyst for a unique opportunity to explore and revolutionize the hospitality industry.

What you will be doing: 

Social media plays a vital role and is a strategic tool for Strawberry and our brand universe. In this pivotal role, your work will ripple across the digital landscape, reaching and engaging thousands, all while contributing to a significant aspect of people's lives: the joy of travel and unforgettable experiences. Your expertise will not only enhance our communication precision but also drive tangible commercial results. 

  • SoMe Visionary and Strategic Architect: Spearhead our overarching social media strategy, ensuring it aligns seamlessly with our values and goals. From content creation to timely drops, you'll be the strategic architect.
  • Navigate our social media landscape across all channels, seamlessly blending organic and paid tactics to create an irresistible online presence. 
  • Design and execute strategies that go beyond just numbers—leverage data insights to sculpt campaigns and content. Your knack for deciphering analytics will not only measure success but sculpt the future of our social media presence. You’ll develop and manage clear, measurable KPIs, guiding the way for our big business goals.
  • Content Creation: Develop yourself or/and with Content Creators, engaging and compelling social media content that showcases the unique experiences, services, and stories of our hotel brands and Strawberry. From stunning visuals to captivating copy, you'll be the maestro behind the scenes.
  • Community Cultivator: Nurture our online community like a flourishing garden, working closely with the team to set ground rules that ensure vibrant growth.
  • UGC Virtuoso: Mastermind our future User Generated Content (UGC) strategy, cultivating an efficient and magnetic ambassador program. Infuse authenticity into our storytelling, tailor-made for diverse social media platforms. 
  • Brand Guardian: Safeguard the sharpness and consistency of our brands across every social platform, ensuring every post resonates with the vibes of Strawberry and our brands.

Who we think you are: 

To be successful in this role we believe you have proven experience in managing social media for brands, preferably within the hospitality industry. You have experience of various social media platforms such as Meta, TikTok, Snapchat, YouTube, and LinkedIn, and have a strong portfolio of creative and engaging content. You are curious and able to uncover fresh opportunities with a fearless test-and-learn approach. You have a deep passion for storytelling, and a flair for what is working or not. Further, you juggle multiple campaigns and projects like a boss without breaking a sweat and demonstrate effective communication and collaboration abilities, fostering a cohesive team environment.

We believe you are a passionate leader who embraces the team spirit, where learning, growth, and making each other better is the name of the game. You are a wordsmith and Visual Virtuoso with exceptional writing skills coupled with an acute eye for visual aesthetics, ensuring our content hits the right note across both words and visuals. Furthermore, we are looking for someone with an analytical mindset, who uses data-driven insights to refine strategies and optimize content. You enyoj to play the long game with strategic thinking while still nailing the day-to-day grind. 

What we can offer you:

  • A truly unique opportunity to be the storyteller of extraordinary experiences, where your creativity shapes our social media narrative and your insights drive success.
  • A flat organization with trust and autonomy in your work. We are rebels that support innovation without imposing strict corporate rules.
  • Professional development and growth opportunities.
  • The chance to be part of a passionate team with exceptional colleagues and an inclusive culture that believes every stay should be a story worth telling. 
  • Plenty of social events including smaller gatherings with your team and huge get-togethers with the whole Strawberry family! 
  • Great benefits! In addition to our collective agreement we also offer staff discounts and friends & family rates at our 200+ hotels. 

Details:

You will lead a team of three fantastic employees, and you will report to VP Brand, Marketing & Digital Sales. You will travel frequently between our main offices in Stockholm and Oslo. 

Sounds interesting? 

If, after reading this job description, you thought, "Wow, they just described me," and felt a sensation in your stomach, then we would love to hear from you. Interviews will be held on a rolling basis, don’t wait to submit your application! 

During 2016 we established eBerry within Strawberry. Our main mission is to transform the digital landscape for how our guests book, travel and interact with us. Our ambition is high, we want to create the world's best digital guest journey, offering our guests the ability to have a seamless and hassle free travel experience and a world class loyalty community.

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What’s in it for you?

As part of of Strawberry, you will get the best employee benefits of the industry.

A culture to cherish

A culture to cherish

Our people always make guests their top priority! Our warm and welcoming atmosphere creates the right setting for you to flourish and work your magic. You will get the freedom you need to perform your tasks and solve problems as they arise in the best way you see fit. A strong team spirit and family-feeling foster a culture of collaboration. And when there’s something to celebrate, we make sure to have some fun! In larger cities, we also regularly host after-work events to allow colleagues to mingle. How do we achieve all this you may wonder? We believe it’s down to the fact that we’re a diverse crowd full of energy, courage and enthusiasm. That’s how we create extraordinary experiences every single day!

A culture to cherish

Job security for peace of mind

Job security for peace of mind

When you work with us, we’ll take your whole life situation into consideration. We offer good job security through collective agreements and insurances, as well as paid parental leave, holiday leave, wellness allowance, attractive pension plans and competitive salaries. We’re there for you.

Job security for peace of mind

Room to grow

Room to grow

With more than 200 hotels across the Nordics, we offer you endless opportunities for career progression! Would you like to work full-time, part-time, a few hours here and there, or perhaps only a season? We have room for you, no matter where you’re at. We encourage creativity and curiosity, and we make every effort to foster a culture of learning for professional development. Ready to take your next career leap within the company? We applaud you and will help you achieve this! An academic degree isn't the most important thing for us. If you have the right mindset, we can certainly promise you a bright future!

Room to grow

Explore more

Explore more

We encourage you to get out and explore all that life has to offer! So, we always give numerous discounts to you and your friends and family at our hotels, bars and restaurants. As part of Strawberry, you get four FREE nights at our hotels each year* To remind you just how important you are, we’ll always do our best to offer you an upgrade! And on top of that, we’ve also partnered with other companies to give you sweet deals on air travel, charter holidays, car rental and lots more. 

*If you are employed on a contract for at least 20% of full-time working hours.

Explore more

Open mind, open hearts

Open mind, open hearts

Our heart beats for the world around us. To meet global challenges, we support the transition to clean energy, and we recently opened the first zero-energy hotel in the Nordics. We seek to use organic produce and have championed the elimination of unsustainable palm oil. We promote equal rights above all and are proud sponsors of Pride. Regardless of your ethnicity, gender, religious beliefs, disabilities or age - our doors are always open.

Open mind, open hearts

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All over the Nordics & Baltics

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