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Analytics Manager - Loyalty and Partners


Sweden, Stockholm


Sweden, Stockholm

Are you passionate about loyalty programs and well-versed in accrual and redemption transactions? Do you have experience with CRM, loyalty program propositions, membership, and partnership data, reporting, and insights creation that drives member and business value?

If you love Loyalty and believe in the idea that loyalty programs are crucial, we want to talk to you! We are looking for an Analytics Manager within Loyalty and Partners to join our team and take our program to the next level.

We want to ensure our customers become members, stay loyal and happy, and see Strawberry as the right brand for them! To achieve this, we need your help to understand our membership and partnership data, monitor relevant KPIs, and continuously improve our loyalty program.

What you will be doing: 

In this role, you'll be key to identifying how we can improve the member journey and lifecycle. You will be part of a team responsible for understanding our customers and making things more relevant for them every day. You'll collect relevant data, conduct analytics, and present insights to help the organization deliver the best customer experience and drive business KPIs.

Besides working with analysts, CRM and Loyalty experts, and Product teams, you'll mold this role into your own perfect one. Be part of the culture of guest obsession, data centrality, test-and-learn, and happy individuals who know how to have fun.

Who we think you are:

We are looking for someone comfortable looking into our membership and partnership propositions, using data, insights, and experimentation to deliver our customer promise. You should have a strong command over data and reporting and can produce relevant insights. Experience in developing operative models based on insights to increase business performance is crucial.

You've worked in CRM and Loyalty, collaborated with product, sales, and marketing teams, and worked with analytics teams to test, measure, and attribute value to delivered ideas. You are curious and always want to be up to date with the market and the latest happenings around customers, loyal members, and loyalty topics. Experience in point valuation, customer lifetime value, member journey mapping, CRM, experimentation and working in an agile environment will be considered a definite plus.

Skills and experience:

  • Minimum 5 years of experience as a Customer-/CRM-analyst or similar roles. 
  • Proven experience in assessing different sets of data, assembling it from various source systems, and activating it. 
  • Expert in test- and performance methodologies related to personalized communication and offering. 
  • Experience in analytical platforms such as Big Query, SAS EG, Google Analytics, Tableau, or PowerBI Native in either SQL and/or Python coding. 
  • Experience and a pedagogical mindset of helping an organization become more data-driven. Strong integrity - comfortable acting as the devil’s advocate.
  • Experience from the travel & hotel industry is an advantage but not a prerequisite. 

What we can offer you:

  • The opportunity to influence the creation of a member journey that impacts end-user value directly.
  • The ability to shape and mold your role while working with others and driving member and business value. 
  • An organization that goes the extra mile, and cares about both people and the planet. 
  • Exceptional colleagues and an inclusive, experimentation-based, and innovative culture - we love to share and learn from each other and test ideas if they work. 
  • A flat organization with trust and autonomy in your work - we are rebels that support innovation without imposing strict corporate rules. 
  • Plenty of social events including smaller gatherings with your team and huge get-togethers with the whole Strawberry family
  • Great benefits! In addition to our collective agreement we also offer staff discounts and friends & family rates at our 200+ hotels. 


We offer a hybrid workplace with base in: 
- Stockholm
- Oslo 

Sounds interesting? 

If, after reading this job description, you thought, "Wow, they just described me,", then we would love to get to know you too! Interviews will be held on a rolling basis, don’t wait to submit your application!

During 2016 we established eBerry within Strawberry. Our main mission is to transform the digital landscape for how our guests book, travel and interact with us. Our ambition is high, we want to create the world's best digital guest journey, offering our guests the ability to have a seamless and hassle free travel experience and a world class loyalty community.


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What’s in it for you?

As part of of Strawberry, you will get the best employee benefits of the industry.

A culture to cherish

A culture to cherish

Our people always make guests their top priority! Our warm and welcoming atmosphere creates the right setting for you to flourish and work your magic. You will get the freedom you need to perform your tasks and solve problems as they arise in the best way you see fit. A strong team spirit and family-feeling foster a culture of collaboration. And when there’s something to celebrate, we make sure to have some fun! In larger cities, we also regularly host after-work events to allow colleagues to mingle. How do we achieve all this you may wonder? We believe it’s down to the fact that we’re a diverse crowd full of energy, courage and enthusiasm. That’s how we create extraordinary experiences every single day!

A culture to cherish

Job security for peace of mind

Job security for peace of mind

When you work with us, we’ll take your whole life situation into consideration. We offer good job security through collective agreements and insurances, as well as paid parental leave, holiday leave, wellness allowance, attractive pension plans and competitive salaries. We’re there for you.

Job security for peace of mind

Room to grow

Room to grow

With more than 200 hotels across the Nordics, we offer you endless opportunities for career progression! Would you like to work full-time, part-time, a few hours here and there, or perhaps only a season? We have room for you, no matter where you’re at. We encourage creativity and curiosity, and we make every effort to foster a culture of learning for professional development. Ready to take your next career leap within the company? We applaud you and will help you achieve this! An academic degree isn't the most important thing for us. If you have the right mindset, we can certainly promise you a bright future!

Room to grow

Explore more

Explore more

We encourage you to get out and explore all that life has to offer! So, we always give numerous discounts to you and your friends and family at our hotels, bars and restaurants. As part of Strawberry, you get four FREE nights at our hotels each year* To remind you just how important you are, we’ll always do our best to offer you an upgrade! And on top of that, we’ve also partnered with other companies to give you sweet deals on air travel, charter holidays, car rental and lots more. 

*If you are employed on a contract for at least 20% of full-time working hours.

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Open mind, open hearts

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