Marketing Manager - Clarion Hotel® Helsinki Airport and Clarion Hotel® Aviapolis

Do you want to shape how Helsinki experiences Clarion Hotel?

We’re looking for a strategic, creative, and commercially minded Marketing Manager to lead the full marketing agenda for our two sister Clarion Hotels® at the Helsinki Airport area: Clarion Hotel® Helsinki Airport and Clarion Hotel® Aviapolis. In this exciting role, you will build brand presence, drive digital performance, and execute campaigns that deliver real business impact – all while staying true to Clarion’s premium and vibrant personality.

About the Role

This is a full-time position, based on-site at our two hotels. You will report to the General Managers of both Clarion Hotel® Helsinki Airport and Clarion Hotel® Aviapolis, and work in close collaboration with the Clarion Hotel's central marketing team located in Sweden and Norway. We're looking for a person who can start in this position as soon as possible, ideally in September/October.

Key Responsibilities

1. Strategic Marketing Leadership

• Own the annual marketing strategy for our two hotels, aligned with business priorities, brand positioning, and commercial goals.
• Work closely with the hotels’ staff, the General Managers, the local commercial team, and the central Clarion Marketing Team to ensure integrated and effective planning.
• Use market insights and performance data to identify opportunities and translate them into actionable initiatives.

2. Campaign Management & Digital Growth

• Lead the localization and execution of national and regional campaigns – with a strong focus on digital ROI.
• Optimize content, conversion, and paid performance across owned and partner channels.
• Collaborate with digital experts and agencies to target the right segments, including business travelers, leisure guests, and conference clients.

3. Brand & Content Strategy

• Ensure a consistent, high-quality Clarion brand presence across digital and on-site touchpoints.
• Develop compelling content strategies for websites, newsletters, social media, and guest communication.
• Coordinate the creation of visual assets – photo, video, and design – in line with brand guidelines.

4. Social Media & PR

• Own the hotels’ social media presence, driving local relevance, engagement, and alignment with the brand.
• Cultivate strong relationships with local media, influencers, and creative collaborators.
• Plan and execute local PR activities that increase awareness and generate positive press coverage.

5. Commercial Collaboration

• Align closely with the sales and revenue teams to ensure marketing activities support business targets.
• Track and analyze key performance metrics to continuously improve results.
• Manage the marketing budget across both hotels with a clear focus on return on investment.

Who You Are

• You have +3 years of relevant marketing manager level experience, ideally from the hospitality, lifestyle, or consumer brand sector.
• You are both strategically strong and hands-on – a planner and a doer.
• You’re fluent in Finnish and English, both written and spoken, with skills in Swedish seen as a significant advantage.
• You are comfortable with digital tools, analytics (e.g., Looker Studio), CMS platforms, and Adobe Creative Suite.
• You are structured, creative, results-driven – and passionate about branding and guest experience.
• You are committed to a full-time, on-site presence at our hotels, as this role requires direct engagement with our operations and team.
• You are flexible and willing to support various operative tasks in daily hotel operations when needed, e.g., event serving duties, understanding that at Clarion Hotels, we are all hands on deck to ensure the best guest experience.
• You have a relevant marketing-related degree (ideally bachelor level).

Why Join Clarion Hotel and Strawberry?

Clarion is more than a hotel – it’s a destination in itself located in the city and at major airports. We’re known for bold ideas, great design, and a warm, welcoming atmosphere. As Marketing Manager, you’ll help bring this to life in Helsinki – backed by a strong Nordic marketing network and a culture that values innovation and collaboration. At Clarion, you’re part of a brand that combines the best of urban style and premium quality, and that commitment extends to our team. Here’s what you’ll enjoy:

• A fast-paced, inspiring work environment where your contributions are valued
• Opportunities to grow and develop within the dynamic Strawberry group
• Staff discounts and friends & family rates across our 200+ hotels in the Nordics
• Four complimentary hotel nights each year
• A 25% discount on food and beverages at our Strawberry restaurants and bars across Nordics, and an incredible 50% discount in Finland.
• Exclusive deals on experiences, travel, shopping, and more
  
• Complimentary access to our hotel gym during off-peak hours, helping you stay active and energized.
• Flexible Epassi benefits (Sports, Culture, Commuting and Wellbeing by your choise)

About Strawberry

Strawberry is not just any company in the hotel industry - we're a rebel, with a warm beating heart. Strawberry is a portal to a world of more than 240 hotels, 120 restaurants and 20 spas, where we create thousands of experiences every day. Strawberry is built on our core values: energy, courage and enthusiasm. Our team of 20,000 skillful individuals from more than 166 countries is what makes us grow.

Ready to make an impact?

Send us your application with a salary wish and CV in English via our recruitment portal by 2.9.2025. We’re reviewing applications continuously during the application period.