Apply now

CRM & Loyalty Specialist

Location

Sweden, Stockholm

Location

Sweden, Stockholm, Norway, Oslo

Apply by

2025-10-31

As a CRM & Loyalty Specialist, you will work alongside the CRM & Loyalty Platform owner and our Salesforce team to build, develop, and optimize our CRM capabilities in Salesforce towards the B2C (Business to Customer) segment, this is to be done in close collaboration with the Loyalty & Customer experience team. You will manage meetings, stakeholder coordination, gather technical & functional business requirements, and configure platform components to support business strategies & initiatives across the organization.

You will contribute directly to our platform development, system integrations, and the 360 view master data of our guest profiles. This role requires hands-on technical work and close collaboration with developers, architects, and business stakeholders.

You will work closely with internal stakeholders, especially our Loyalty & Customer Experience team,  to understand their business needs & requirements connected to the CRM & Loyalty platform including our new CRM database & our upcoming Loyalty engine to start with. You will be supporting them to deliver on business strategic goals.

Key responsibilities 

  • Keep up to date with trends & technologies within the CRM & Loyalty domain
  • Work closely with internal stakeholders to understand their business needs & requirements, particularly the Loyalty and Customer Experience team.
  • Secure timeline and delivery for new features, both functional & technical.
  • Translate business needs to technical user stories
  • Ensure that customer data is structured and is up to date for insights and personalisation. 
  • Support the business in planning and running the Loyalty program, as well as working closely with our Product Teams.
  • Be responsible for testing and signing off new functionality.
  • Training users and being a super user for the users. 
  • Monitor that all systems are synchronized as expected within the CRM & Loyalty domains. 

Qualifications and Skills:

  • Technical & functional knowledge around CRM databases & Loyalty engines.
  • 3  years of experience in operational work within any CRM and specifically toward the B2C segment.  
  • Experience from working with functional & technical requirements 
  • Proven success in stakeholder management  
  • Confidence and ability to communicate with stakeholders to support proposed development items, process improvements and operational needs
  • Proficiency in Swedish and English
  • Ability to work collaboratively in a diverse team environment.
  • Excellent problem-solving and communication skills.
  • Familiar with industry technologies to be able to gather & present relevant data

 

You will report to CRM & Loyalty Platform Owner

 

We are Strawberry. With over 245 hotels, 120 restaurants, 20 spas and more, we create thousands of experiences every day. With urban Comfort Hotel®, warm Quality Hotel™, stylish Clarion Hotel® and cosy Home Hotel and more than 40 unique independent hotels, our guests can pick and choose. Our team of 20,000 passionate individuals from more than 120 countries is what makes us grow! Strawberry is built on our core values: energy, courage and enthusiasm.

What’s in it for you?

As part of of Strawberry, you will get the best employee benefits of the industry.

A culture to cherish

A culture to cherish

Our people always make guests their top priority! Our warm and welcoming atmosphere creates the right setting for you to flourish and work your magic. You will get the freedom you need to perform your tasks and solve problems as they arise in the best way you see fit. A strong team spirit and family-feeling foster a culture of collaboration. And when there’s something to celebrate, we make sure to have some fun! In larger cities, we also regularly host after-work events to allow colleagues to mingle. How do we achieve all this you may wonder? We believe it’s down to the fact that we’re a diverse crowd full of energy, courage and enthusiasm. That’s how we create extraordinary experiences every single day!

A culture to cherish

Job security for peace of mind

Job security for peace of mind

When you work with us, we’ll take your whole life situation into consideration. We offer good job security through collective agreements and insurances, as well as paid parental leave, holiday leave, wellness allowance, attractive pension plans and competitive salaries. We’re there for you.

Job security for peace of mind

Room to grow

Room to grow

With more than 200 hotels across the Nordics, we offer you endless opportunities for career progression! Would you like to work full-time, part-time, a few hours here and there, or perhaps only a season? We have room for you, no matter where you’re at. We encourage creativity and curiosity, and we make every effort to foster a culture of learning for professional development. Ready to take your next career leap within the company? We applaud you and will help you achieve this! An academic degree isn't the most important thing for us. If you have the right mindset, we can certainly promise you a bright future!

Room to grow

Explore more

Explore more

We encourage you to get out and explore all that life has to offer! So, we always give numerous discounts to you and your friends and family at our hotels, bars and restaurants. As part of Strawberry, you get four FREE nights at our hotels each year* To remind you just how important you are, we’ll always do our best to offer you an upgrade! And on top of that, we’ve also partnered with other companies to give you sweet deals on air travel, charter holidays, car rental and lots more. 

*If you are employed on a contract for at least 20% of full-time working hours.

Explore more

Open mind, open hearts

Open mind, open hearts

Our heart beats for the world around us. To meet global challenges, we support the transition to clean energy, and we recently opened the first zero-energy hotel in the Nordics. We seek to use organic produce and have championed the elimination of unsustainable palm oil. We promote equal rights above all and are proud sponsors of Pride. Regardless of your ethnicity, gender, religious beliefs, disabilities or age - our doors are always open.

Open mind, open hearts

Apply

The link to your LinkedIn profile can be found here

Apologies, your application wasn't recieved correctly due to what seems like a malformed file. Make sure the file is not corrupt and is of common format, preferably PDF.

privacy policy

Life at Strawberry

Recognition at Inclusion Awards 2025

At Strawberry, we don’t just talk about inclusion – we live it. Every day, in every hotel, and in every team. And this year, our ongoing commitment to diversity and inclusion was recognised at the Inclusion Awards in Sweden, where we were honoured with four nominations. 🌟 Strawberry (Group ...
Read more

Strawberry Talent Hunt: A recruitment experience with a twist!

Last week, we made history with our first-ever Strawberry Talent Hunt in Gothenburg, where 13 of our hotels came together for a unique recruitment event. Over 1500 candidates applied, and more then 450 candidates were invited to join us for an unforgettable day of hands-on experience in ...
Read more

Take the Lead: Leadership Programs for Chefs

We’re excited to announce that Strawberry is partnering with [Fagskolen Vestfold og Telemark] (https://fagskolen-vestfoldogtelemark.no/studier/ledelsesfag/kjokken-og-restaurantledelse/) in Norway and [FEI ] (https://www.fei.se/program/hallbar-administrativ-koksmastare-150-yhp#kursinnehall) in ...
Read more

Meet Wael - Our Strawberry Chef of the Year 2025

Hear our Sous Chef Wael talk about his performance during this year's Strawberry Chef of the Year competition. How he got there and pursuing his dream of becoming a member of the Swedish Chef Association team in the future.
Read more

Meet Wilma - Chef Trainee

Meet Wilma one of our chef trainees. Read her story and get an insight into what possibilities that come with a chef trainee position.
Read more

Jasmina, youngest Barception Manager with Strawberry and Realgymnasiet partnership

In an exciting partnership, Strawberry and Realgymnasiet in Sweden celebrate a significant achievement. Jasmina Ben Mohamed, aged 21, has recently become the Barception Manager at Comfort Hotel Solna in Stockholm, making her the youngest person to hold this role at the hotel! : Jasmina started ...
Read more

All over the Nordics & Baltics

Be it a vibrant city, a tranquil island or a charming little town in the mountains, you’ll probably find one of our hotels there.

Discover all our locations