Improvements for our customers with Add Ons

We had a chat with our wonderful Product Manager Vaniah Elmström to hear about her leading role in improving our guests’ customer experience, by giving them the option to select Add Ons to be included in their room bookings. Guests can add products and experiences to their booking prior to arrival to enhance their stay with us.

When was the idea of Add Ons conceived and what is their purpose? 

The idea of offering our guests additional products and services is nothing new. However, by increasing the visibility of a hotel’s offerings, guests are now able to manage their preferred Add Ons themselves. During the pandemic, we actively sought out ways to enhance our guests’ digital experience and the idea of Add Ons really took off. A simple and convenient way for these to be integrated in our hotels’ existing processes and systems was key for this to be a success. Moreover, eBerry focuses on delivering a smooth digital experience for our guests, which is very much in alignment with our vision. 

Who has been involved in this project?

Since we knew that we would not recruit someone to focus on this new product at that time, I brought people together from across the organisation to come up with the solution that we have today. A truly cross-functional team including representatives from both the business and every single tech team was created to analyse, plan, develop and roll out this offering. We had team-level planning meetings every week, and developer stand-ups three times a week to catch and resolve blockers early, and keep everyone informed of our progress. This brought us all closer together as a company, with several of us visiting and testing the solution at one of our Stockholm hotels together. This might sound like a small improvement and implementation, but it’s important to remember that we have 200+ hotels, so we have to calculate what we can offer at each one. And while it’s been challenging, it’s also been lots of fun as well! 

How did you decide which Add Ons were relevant to use?

We drew from several sources to select the initial Add Ons offered. Firstly, we asked our guests which Add Ons they would like to enjoy as part of their stay. This showed that people were interested in having a light meal such as a healthy wrap or a salad if they were checking in late. We also asked the hotels what guests were requesting and purchasing. This included early check-ins, late check-outs, parking spaces, slippers, bathrobes, chocolate, beer and more! Then we spoke to brand managers and food & beverage managers to explore what Add Ons the brand/HQ would like to be associated with. Based on that, we were able to come up with an initial list! We expect to expand this as we roll the offering out to more and more hotels. 

What has been the biggest challenge? And what would you say that you and the team have learned during the process? 

As mentioned above, we have over 200 hotels, each with their own unique selling points, so aligning the Add Ons offered across a brand or country was never going to be easy. Fortunately, our solution is flexible, meaning that whatever basic product the hotels come up with can be offered without additional development work. Moreover, by limiting the number of non-standard Add Ons that a hotel can request, they can focus on what makes them truly unique. The finance department can also get accurate reporting on the sales of the standard Add Ons across the organisation.

This initiative has been inspirational for our teams as we come out of what has been a difficult time for the travel industry. It’s been an opportunity for all of us to pull together and focus on something substantial, and fun, which will greatly benefit the company. Communication between teams has improved and we have collaborated closely in a constructive way that we hope has formed lasting connections.

What has been the outcome at the hotels that took part in the pilot?

To date we have rolled out Add Ons to three pilot hotels in three different countries. They have all been very successful in several ways, and since the launch, almost 2000 guests have booked Add Ons, either in the app or on our website. The small changes to the hotel processes have easily been incorporated, resulting in a smooth and profitable service. This is just the beginning of our journey of course, and fine-tuning and further development is needed to expand the types of Add Ons that we can offer, and to ensure an even better experience for both our guests and hotel colleagues. I look forward to being part of that journey!

Job openings

Below you can find all our current job openings. If you find one that suits you, let us know by applying today!

Clarion Hotel Grand Östersund

Syle Manager - Clarion Hotel Grand Östersund

Guest Services & Housekeeping
Sweden, Östersund
Skarsnuten Mountain Resort & Spa

Pizza Chef

Food & Beverage
Norway, Hemsedal
Comfort Hotel RunWay

Inhouse Sales Coordinator - Comfort Hotel Runway

Meeting & Events
Norway, Oslo
Quality Airport Hotel Gardermoen

Director of F&B

Food & Beverage
Norway, Oslo
Hobo Hotel Oslo

Hobo Oslo søker Housekeeping Crew!

Guest Services & Housekeeping
Norway, Oslo
Clarion Hotel Oslo Airport

STYLE SUPERVISOR - CLARION HOTEL OSLO AIRPORT

Guest Services & Housekeeping
Norway, Oslo
Clarion Hotel Oslo Airport

Kokk - Clarion Hotel Oslo Airport

Food & Beverage
Norway, Oslo
Clarion Hotel Sign

SPA-receptionist 20% Selma City Spa

Spa & Wellness
Sweden, Stockholm
Home Hotel With

Restaurant Member - Home Hotel With

Food & Beverage
Norway, Tromsø
Quality Hotel Luleå

The Social Bar & Bistro söker flera deltidsanställda

Food & Beverage
Sweden, Luleå
Clarion Hotel Örebro

Welcome Office Agent - Night (Nattreceptionist) - Clarion Hotel Örebro

Guest Services & Housekeeping
Sweden, Örebro
Comfort Hotel Arlanda Airport

Barception Crew - Comfort Hotel Arlanda Airport

Guest Services & Housekeeping
Sweden, Stockholm
Clarion Hotel Oslo

Chef Wanted at Clarion Hotel Oslo!

Food & Beverage
Norway, Oslo
Clarion Hotel Oslo

Kitchen Porter at Clarion Hotel Oslo

Food & Beverage
Norway, Oslo
Vox Hotel

Frukostkock and service

Food & Beverage
Sweden, Jönköping
Comfort Hotel Solna

Barception Crew 20% på Comfort Hotel Solna

Guest Services & Housekeeping
Sweden, Stockholm
Home Hotel Aurora

Front Office Member 30% - Home Hotel Aurora

Guest Services & Housekeeping
Norway, Tromsø
Home Hotel Mektagonen

Front Office Crew 80% - Home Hotel Mektagonen

Guest Services & Housekeeping
Sweden, Göteborg
Home Hotel Grand Bodø

Housekeeping Member - Home Hotel Grand Bodø, viakriat 80%

Guest Services & Housekeeping
Norway, Bodø
Quality Hotel Ramsalt

Sous Chef

Food & Beverage
Norway, Bodø
Lily Country Club

Guest Service Agent 20%

Guest Services & Housekeeping
Kløfta
Lily Country Club

Guest Service Agent 60%

Guest Services & Housekeeping
Kløfta
Lily Country Club

Nattevakt 80%

Guest Services & Housekeeping
Kløfta
Clarion Hotel Sign

Bar Supervisor

Food & Beverage
Sweden, Stockholm
Lily Country Club

Spa-medarbeider

Spa & Wellness
Kløfta
Headquarter Stockholm - Strawberry

Central Sales Manager Norrbotten

Sales
Sweden, Luleå
Strömstad Spa & Resort

Spa Manager

Spa & Wellness
Sweden, Strömstad
Comfort Hotel Solna

Barception Manager at Comfort Hotel Solna

Business Support & Hotel Management
Sweden, Stockholm
Selma Spa

Servitris/servitör - Selma Spa, Sunne

Food & Beverage
Sweden, Sunne
Sommerro

Pastry chef/Konditor vikariat 6mnd

Food & Beverage
Norway, Oslo
Hotel Admiral

Head of Bar

Food & Beverage
Denmark, København
Headquarter Oslo - Strawberry

Data & Insight Analyst

Business Support & Hotel Management
Norway, Oslo Sweden, Stockholm
Villa Copenhagen

Guest Relations & Reservations Coordinator @ Villa Copenhagen

Guest Services & Housekeeping
Denmark, København
Villa Copenhagen

Concierge & Reservations Coordinator @ Villa Copenhagen

Guest Services & Housekeeping
Denmark, København
Villa Copenhagen

Assistant Front of House Manager @ Villa Copenhagen

Business Support & Hotel Management
Denmark, København
Strömstad Spa & Resort

Säljchef Meeting & Event

Sales
Sweden, Strömstad
At Six

Brunch Waiter - Hotel At Six

Food & Beverage
Sweden, Stockholm
Comfort Hotel Porsgrunn

Tilkallingsvikar Barception Crew

Guest Services & Housekeeping
Norway, Porsgrunn
Clarion Hotel The Edge

Welcome Office Agent - Extra Help- Clarion Hotel The Edge

Guest Services & Housekeeping
Norway, Tromsø
Quality Airport Hotel Gardermoen

Servitører og bartendere søkes til Quality Airport Hotel Gardermoen

Food & Beverage
Norway, Oslo
Home Hotel Mektagonen

Kock till deltidstjänst sökes 75% - Home Hotel Mektagonen

Food & Beverage
Sweden, Göteborg
Home Hotel Post

Extra jobb - Receptionist Home Hotel Post

Guest Services & Housekeeping
Sweden, Oskarshamn
Home Hotel Mektagonen

Erfaren och smaksäker kock sökes på heltid - Home Hotel Mektagonen

Food & Beverage
Sweden, Göteborg
Vox Hotel

Receptionist Vox Hotel - timanställning

Guest Services & Housekeeping
Sweden, Jönköping
Home Hotel Baltzar

Husfru - Home Hotel Baltzar, Malmö

Guest Services & Housekeeping
Sweden, Malmö
Home Hotel Baltzar

Köksansvarig - Home Hotel Baltzar, Malmö

Food & Beverage
Sweden, Malmö
Skarsnuten Mountain Resort & Spa

Housekeeping / Room Attendant

Guest Services & Housekeeping
Norway, Hemsedal
Copperhill Mountain Lodge

Frukost runner vintersäsongen 2025-26

Food & Beverage
Sweden, Åre
Copperhill Mountain Lodge

Frukostkock vintersäsongen 2025-26

Food & Beverage
Sweden, Åre
Quality Hotel 33

Sous Chef – Create Unforgettable Experiences at Quality Hotel 33!

Food & Beverage
Norway, Oslo
Quality Hotel Arlanda XPO

Service Crew reception, extra vid behov - Quality Hotel Arlanda XPO

Home Hotel Plaza

Kock med driv och kreativitet sökes!

Food & Beverage
Home Hotel Packhuset

Nattreceptionist: Varannan helg.

Guest Services & Housekeeping
Sweden, Kalmar
Quality Hotel Prinsen

Quality Hotel Prinsen søker Assisterende Resepsjonssjef

Guest Services & Housekeeping
Norway, Trondheim
Lily Country Club

Badstumester

Spa & Wellness
Kløfta
Headquarter Stockholm - Strawberry

CRM & Loyalty Specialist

Tech
Sweden, Stockholm Norway, Oslo
Lily Country Club

Massasjeterapeut

Spa & Wellness
Kløfta
Hotel Admiral

À la carte Chef (on-call)

Food & Beverage
Denmark, København
Nordic Light Hotel

Operations Excellence Manager (Vikariat)

Business Support & Hotel Management
Sweden, Stockholm
Clarion Hotel Amaranten

Welcome Office Agent 60% Clarion Hotel Amaranten

Guest Services & Housekeeping
Sweden, Stockholm
Home Hotel Magasinet

Nattportier - deltid - Home Hotel Magasinet

Guest Services & Housekeeping
Sweden, Trelleborg
Clarion Hotel Copenhagen Airport

Senior Revenue Manager, Strawberry Hotels Copenhagen

Denmark, København
Quality Hotel Residence

Front Office Staff - Nattevakt 33% deltid Quality Hotel Residence

Guest Services & Housekeeping
Norway, Sandnes
Clarion Hotel Air

Meeting & Event Host

Meeting & Events
Norway, Stavanger
The Thief

Resepsjonist 20 % vikariat / ekstrahjelp

Guest Services & Housekeeping
Norway, Oslo
Hotel C Stockholm

Fastighetstekniker

Facility Services
Sweden, Stockholm
Clarion Hotel Energy

Waiter - Hotel Energy

Food & Beverage
Norway, Stavanger
Avalon Hotel

Nattreceptionist 100%

Sweden, Göteborg
Avalon Hotel

Reception 100%

Sweden, Göteborg
Clarion Hotel Grand Östersund

Breakfast chef - Clarion Hotel Grand Östersund

Food & Beverage
Sweden, Östersund
Quality Hotel Galaxen

Köksmästare

Food & Beverage
Sweden, Borlänge
Clarion Hotel & Congress Sea U

A la carte servis - AMA Restaurang

Food & Beverage
Sweden, Helsingborg
Son Spa

Oppvasker / Dishwasher - Son Spa

Food & Beverage
Norway, Son
Home Hotel With

Housekeeping Medarbeider - Home Hotel With

Norway, Tromsø
Home Hotel Helma

Kjøkkensjef - Home Hotel Helma

Food & Beverage
Norway, Nordland
Clarion Hotel Umeå

WELCOME OFFICE MANAGER (Vikariat)

Guest Services & Housekeeping
Sweden, Umeå
Quality Hotel Grand Royal

Nattehelt

Guest Services & Housekeeping
Norway, Narvik
Clarion Hotel Stavanger

Resepsjonist natt - 50% stilling

Guest Services & Housekeeping
Norway, Stavanger
Amerikalinjen

Director of Sales

Sales
Norway, Oslo
Strömstad Spa & Resort

Housekeeping Manager

Guest Services & Housekeeping
Sweden, Strömstad
Quality Hotel Ekoxen

Meeting & Event Coordinator

Meeting & Events
Sweden, Linköping
Skarsnuten Mountain Resort & Spa

Chef @ Skarsnuten

Food & Beverage
Norway, Hemsedal
Home Hotel Grand Olav

Front Office Crew - tilkalling

Guest Services & Housekeeping
Norway, Trondheim
Comfort Hotel Trondheim

Tilkallingsvikarer

Guest Services & Housekeeping
Norway, Trondheim
Avalon Hotel

Frukostvärd / värdinna 60% sökes

Food & Beverage
Sweden, Göteborg
Quality Hotel Leangkollen

General Manager Quality Hotel Leangkollen, Asker

Business Support & Hotel Management
Norway, Oslo
Quality Hotel Sogndal

Sales Associate - Meeting & Events

Sales
Norway, Sogndal
Skarsnuten Mountain Resort & Spa

Vaktmester (e)

Facility Services
Norway, Hemsedal
Clarion Hotel Sundsvall

Service personal extra vid behov

Food & Beverage
Sweden, Sundsvall
Selma Spa

À la carte servis - Selma Spa, Sunne

Food & Beverage
Sweden, Sunne
Comfort Hotel Xpress Youngstorget

Maintenance Staff 50%

Facility Services
Norway, Oslo
Yasuragi

Gästvärd Japanska badet

Spa & Wellness
Home Hotel Slottsparken

Kock sökes för kvällar

Food & Beverage
Sweden, Linköping
Quality Hotel Panorama, Norge

Servitør / Bartender for energisk kjærlighetsforhold - tilkalling / julebordsessong

Food & Beverage
Norway, Trondheim
Quality Hotel Strawberry Arena

À la carte Kockar till The Social Arena 50-90%

Food & Beverage
Sweden, Stockholm
Selma Spa

Restaurant Manager

Food & Beverage
Sweden, Sunne
Clarion Hotel Örebro

Welcome Office Agent

Guest Services & Housekeeping
Sweden, Örebro
Clarion Hotel & Congress Sea U

Welcome Office Supervisor

Guest Services & Housekeeping
Sweden, Helsingborg
Clarion Hotel

-Chef a la Carte - Brasserie NÒR Umeå -

Food & Beverage
Sweden, Umeå
Strömstad Spa & Resort

Hudterapeut

Spa & Wellness
Sweden, Strömstad
Yasuragi

Hovmästare - Yasuragi

Food & Beverage
Sweden, Stockholm
Avalon Hotel

Housekeeping Extraanställning

Guest Services & Housekeeping
Sweden, Göteborg
Copperhill Mountain Lodge

Hotellreceptionist Vintersäsongen 2025/26

Guest Services & Housekeeping
Sweden, Åre
Clarion Hotel Sundsvall

Bar Manager

Food & Beverage
Sweden, Sundsvall
Lily Country Club

Guest Service Agent ekstrahjelp

Guest Services & Housekeeping
Kløfta
Hotel Riviera

Chef part time

Food & Beverage
Norway, Moss
Home Hotel Tapetfabriken

Serveringspersonal sökes till Home Hotel Tapetfabriken (75% tjänst)

Food & Beverage
Sweden, Stockholm
Clarion Hotel

Banquet/A la Carte Chef Wanted at Clarion Hotel Oslo!

Food & Beverage
Norway, Oslo
Copperhill Mountain Lodge

Kockar Vintersäsongen 2025-2026

Food & Beverage
Sweden, Åre
Copperhill Mountain Lodge

Restaurangpersonal Vintersäsongen 2025-2026

Food & Beverage
Sweden, Åre
Hotel Riviera

Hotel Riviera søker servitører deltid

Food & Beverage
Norway, Moss
Hotel Riviera

Chef de partie til Riviera Hotel, Moss

Food & Beverage
Norway, Moss
Quality Airport Hotel Værnes

Housekeeping Manager (Avdelingsleder renhold)

Guest Services & Housekeeping
Norway, Trondheim
Quality Hotel View

Erfaren kock sökes

Food & Beverage
Sweden, Malmö
Quality Hotel Strand

Kjøkkensjef - Quality Hotel Strand

Food & Beverage
Norway, Oppland
Hotel Admiral

À la carte Chef

Food & Beverage
Denmark, København
Quality Hotel 33

Sous Chef – Create Unforgettable Dining Experiences at Quality Hotel 33!

Food & Beverage
Norway, Oslo
Home Hotel Hammer

Kokk - Home Hotel Hammer

Food & Beverage
Norway, Oppland
Hotel Dalen

Resepsjonist Dalen Hotel

Guest Services & Housekeeping
Dalen, Telemark
Clarion Hotel The Hub

Vi søker tilkallingsvikarer til vårt kjøkkenteam

Food & Beverage
Norway, Oslo
Lily Country Club

Servitör

Food & Beverage
Kløfta
Sommerro

CHEF

Food & Beverage
Norway, Oslo
Clarion Hotel Umeå

BARTENDER TILL CLARION HOTEL UMEÅ, EXTRA VID BEHOV

Sweden, Umeå
Quality Hotel Expo

Housekeeping crew- ekstrahjelp/ringevikar

Guest Services & Housekeeping
Norway, Oslo
Home Hotel Tapetfabriken

Smaksäker kock sökes för 100% tjänst på Home Hotel Tapetfabriken

Food & Beverage
Sweden, Stockholm
Frösö Park

Kock- kvällstid

Food & Beverage
Sweden, Östersund
Hotel C Stockholm

Extra Service Staff

Food & Beverage
Sweden, Stockholm

Life at Strawberry

Recognition at Inclusion Awards 2025

At Strawberry, we don’t just talk about inclusion – we live it. Every day, in every hotel, and in every team. And this year, our ongoing commitment to diversity and inclusion was recognised at the Inclusion Awards in Sweden, where we were honoured with four nominations. 🌟 Strawberry (Group ...
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Last week, we made history with our first-ever Strawberry Talent Hunt in Gothenburg, where 13 of our hotels came together for a unique recruitment event. Over 1500 candidates applied, and more then 450 candidates were invited to join us for an unforgettable day of hands-on experience in ...
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In an exciting partnership, Strawberry and Realgymnasiet in Sweden celebrate a significant achievement. Jasmina Ben Mohamed, aged 21, has recently become the Barception Manager at Comfort Hotel Solna in Stockholm, making her the youngest person to hold this role at the hotel! : Jasmina started ...
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What’s your path?

It’s your journey! Let us help you find the perfect role for you. Simply choose your preferred career area and let’s take it from there!