Improvements for our customers with Add Ons

We had a chat with our wonderful Product Manager Vaniah Elmström to hear about her leading role in improving our guests’ customer experience, by giving them the option to select Add Ons to be included in their room bookings. Guests can add products and experiences to their booking prior to arrival to enhance their stay with us.

When was the idea of Add Ons conceived and what is their purpose? 

The idea of offering our guests additional products and services is nothing new. However, by increasing the visibility of a hotel’s offerings, guests are now able to manage their preferred Add Ons themselves. During the pandemic, we actively sought out ways to enhance our guests’ digital experience and the idea of Add Ons really took off. A simple and convenient way for these to be integrated in our hotels’ existing processes and systems was key for this to be a success. Moreover, eBerry focuses on delivering a smooth digital experience for our guests, which is very much in alignment with our vision. 

Who has been involved in this project?

Since we knew that we would not recruit someone to focus on this new product at that time, I brought people together from across the organisation to come up with the solution that we have today. A truly cross-functional team including representatives from both the business and every single tech team was created to analyse, plan, develop and roll out this offering. We had team-level planning meetings every week, and developer stand-ups three times a week to catch and resolve blockers early, and keep everyone informed of our progress. This brought us all closer together as a company, with several of us visiting and testing the solution at one of our Stockholm hotels together. This might sound like a small improvement and implementation, but it’s important to remember that we have 200+ hotels, so we have to calculate what we can offer at each one. And while it’s been challenging, it’s also been lots of fun as well! 

How did you decide which Add Ons were relevant to use?

We drew from several sources to select the initial Add Ons offered. Firstly, we asked our guests which Add Ons they would like to enjoy as part of their stay. This showed that people were interested in having a light meal such as a healthy wrap or a salad if they were checking in late. We also asked the hotels what guests were requesting and purchasing. This included early check-ins, late check-outs, parking spaces, slippers, bathrobes, chocolate, beer and more! Then we spoke to brand managers and food & beverage managers to explore what Add Ons the brand/HQ would like to be associated with. Based on that, we were able to come up with an initial list! We expect to expand this as we roll the offering out to more and more hotels. 

What has been the biggest challenge? And what would you say that you and the team have learned during the process? 

As mentioned above, we have over 200 hotels, each with their own unique selling points, so aligning the Add Ons offered across a brand or country was never going to be easy. Fortunately, our solution is flexible, meaning that whatever basic product the hotels come up with can be offered without additional development work. Moreover, by limiting the number of non-standard Add Ons that a hotel can request, they can focus on what makes them truly unique. The finance department can also get accurate reporting on the sales of the standard Add Ons across the organisation.

This initiative has been inspirational for our teams as we come out of what has been a difficult time for the travel industry. It’s been an opportunity for all of us to pull together and focus on something substantial, and fun, which will greatly benefit the company. Communication between teams has improved and we have collaborated closely in a constructive way that we hope has formed lasting connections.

What has been the outcome at the hotels that took part in the pilot?

To date we have rolled out Add Ons to three pilot hotels in three different countries. They have all been very successful in several ways, and since the launch, almost 2000 guests have booked Add Ons, either in the app or on our website. The small changes to the hotel processes have easily been incorporated, resulting in a smooth and profitable service. This is just the beginning of our journey of course, and fine-tuning and further development is needed to expand the types of Add Ons that we can offer, and to ensure an even better experience for both our guests and hotel colleagues. I look forward to being part of that journey!

Job openings

Below you can find all our current job openings. If you find one that suits you, let us know by applying today!

Sommerro

Restaurant Manager - TAK OSLO og Izakaya

Food & Beverage
Norway, Oslo
Hotel Lilla Roberts

Hotel Lilla Roberts: Assistant Front Office Manger

Guest Services & Housekeeping
Finland, Helsinki
Amerikalinjen

Housekeeping weekends extrahelp for Amerikalinjen

Norway, Oslo
Hotel C Stockholm

Front Desk agent - Extra

Guest Services & Housekeeping
Sweden, Stockholm
Quality Hotel Augustin

Resepsjonist deltid

Guest Services & Housekeeping
Norway, Trondheim
Clarion Hotel Umeå

RESTAURANT WAITER - EXTRA/VID BEHOV

Food & Beverage
Sweden, Umeå
Frösö Park

Spastädare

Guest Services & Housekeeping
Sweden, Östersund
Comfort Hotel Børsparken

Maintenance Manager 100% Comfort Hotel Børsparken

Facility Services
Norway, Oslo
Clarion Collection Hotel Victoria

Night audit crew

Guest Services & Housekeeping
Sweden, Jönköping
Sommerro

Lagermedarbeider / Warehouse

Food & Beverage
Norway, Oslo
Copperhill Mountain Lodge

Hovmästare Copperhill, tillsvidare anställning

Food & Beverage
Sweden, Åre
Clarion Grand Hotel Helsingborg

Clarion Grand Hotel i Helsingborg söker bartenders i höst

Food & Beverage
Sweden, Helsingborg
Headquarter Stockholm - Strawberry

Revenue Manager

Sweden, Stockholm
Sommerro

Terapaut til fot/negler og voks deltid

Spa & Wellness
Norway, Oslo
Sommerro

Deltids Resepsjonist Vestkantbadet

Spa & Wellness
Norway, Oslo
Comfort Hotel Union Brygge

50% Kitchen Crew

Food & Beverage
Norway, Drammen
Företagsbostäder Sverige AB

Säljare Stockholm

Sales
Sweden, Stockholm
Quality Hotel ENTRY

Vi søker nye Hausekeeping Crew til Quality Hotell Entry. Ringevikarer/ekstrahjelper

Guest Services & Housekeeping
Norway, Oslo
Comfort Hotel Solna

Breakfast Crew - Extra

Food & Beverage
Sweden, Stockholm
Clarion Hotel Amaranten

Souschef - a la carte - Restaurang Nór

Food & Beverage
Sweden, Stockholm
Clarion Hotel The Hub

Stylist (housekeeping) Vikariat

Guest Services & Housekeeping
Norway, Oslo
Amerikalinjen

Chef

Food & Beverage
Norway, Oslo
Comfort Hotel Børsparken

Barception 80% Nattevakt Midlertidig - Comfort Hotel Børsparken

Guest Services & Housekeeping
Norway, Oslo
Clarion Hotel Amaranten

Servitris / Servitör till Restaurang NÒR - Hel & Deltid

Food & Beverage
Sweden, Stockholm
Comfort Hotel Square

Barception Crew Night 40%

Guest Services & Housekeeping
Norway, Stavanger
Amerikalinjen

Servitør/Waiter for Hotel Amerikalinjen

Food & Beverage
Norway, Oslo
Amerikalinjen

Hovmester søkes til Hotel Amerikalinjen

Food & Beverage
Norway, Oslo
Quality Hotel The Weaver

Housekeeping Manager till Quality Hotel The Weaver

Guest Services & Housekeeping
Sweden, Göteborg
Clarion Collection Hotel Tapetfabriken

Smaksäker souschef sökes till längre vikariat på Clarion Collection Tapetfabriken

Food & Beverage
Sweden, Stockholm
Clarion Hotel Arlanda Airport

Kock till Clarion Hotel Arlanda Airport - extra/vid behov

Food & Beverage
Sweden, Stockholm
Comfort Hotel Vesterbro

Energetic Breakfast Service Host

Food & Beverage
Denmark, København
Amerikalinjen

Nye stjerner for Amerikalinjen

Food & Beverage
Norway, Oslo
Clarion Hotel The Hub

Clarion Hotel The Hub søker tilkallingsvikarer til Meeting & Event

Meeting & Events
Norway, Oslo
Clarion Hotel The Hub

Er du vår nye Hub Bar Manager?

Food & Beverage
Norway, Oslo
Clarion Hotel & Congress Oslo Airport

Konditor 100%

Food & Beverage
Norway, Oslo
Hotel Kämp

Hotel Kämp - Kokki

Food & Beverage
Finland, Helsinki
Quality Hotel Prinsen

Kieglekroa søker ny 50% bartender

Food & Beverage
Norway, Trondheim
Copperhill Mountain Lodge

Diskare Vinter 2023-24

Food & Beverage
Sweden, Åre
Clarion Hotel Arlanda Airport

Welcome Office Agent 80% till Clarion Hotel Arlanda Airport

Guest Services & Housekeeping
Sweden, Stockholm
Stenungsbaden Yacht Club

Housekeeping Manager - Vi söker en 100% ledare

Guest Services & Housekeeping
Sweden, Stenungsund
Amerikalinjen

Executive Head Chef

Food & Beverage
Norway, Oslo
Quality Airport Hotel Værnes

Kokk 100% stilling - Quality Airport Hotel Værnes

Food & Beverage
Norway, Trondheim
Headquarter Denmark - Strawberry

Spændende stilling som Junior lønspecialist - kickstart din karriere hos os

Business Support & Hotel Management
Denmark, København
Quality Hotel Skifer

Front Office Crew i 80%-stilling

Guest Services & Housekeeping
Headquarter Denmark - Strawberry

Erfaren lønspecialist med stærke samarbejdsevner - kom og gør en forskel i vores team!

Business Support & Hotel Management
Denmark, København
Clarion Hotel Umeå

WELCOME OFFICE MANAGER till Clarion Hotel Umeå (Vikariat)

Guest Services & Housekeeping
Sweden, Umeå
Clarion Hotel The Hub

Style Supervisor

Guest Services & Housekeeping
Norway, Oslo
Comfort Hotel Solna

Barception Manager

Guest Services & Housekeeping
Sweden, Stockholm
Headquarter Denmark - Strawberry

Inhouse Sales Supervisor - Danmark

Sales
Denmark, København
Headquarter Denmark - Strawberry

Central Sales Manager - Danmark

Sales
Denmark, København
Quality Airport Hotel Gardermoen

ER DU QUALITY AIRPORT HOTEL GARDERMOENS NYE NATTEVAKT?

Guest Services & Housekeeping
Yasuragi

Food & Beverage Manager for Yasuragi

Food & Beverage
Sweden, Stockholm
Comfort Hotel Xpress, Tromsø

Barception crew 50%

Guest Services & Housekeeping
Norway, Tromsø
Clarion Hotel & Congress Oslo Airport

MEETING & EVENT COORDINATOR (vikariat 100%)

Meeting & Events
Norway, Oslo
Quality Hotel Winn Göteborg

Operativ Hotellchef till Quality Hotel Winn Göteborg

Business Support & Hotel Management
Sweden, Göteborg
Clarion Hotel Stockholm

Breakfast Crew

Food & Beverage
Sweden, Stockholm
Headquarter Stockholm - Strawberry

Head of Group Applications

Tech
Sweden, Stockholm
Clarion Hotel Stockholm

Welcome Office Supervisor Clarion Hotel Stockholm

Guest Services & Housekeeping
Sweden, Stockholm
Clarion Hotel Stockholm

Möblerare till Clarion Hotel Stockholm!

Meeting & Events
Sweden, Stockholm
Clarion Collection Hotel Cardinal

Morgonpigg servicestjärna - 40%

Food & Beverage
Sweden, Kronoberg
Quality Hotel Globe

Meeting & Event Supervisor

Meeting & Events
Sweden, Stockholm
Quality Hotel Richard With

Servitør-hjelp

Food & Beverage
Norway, Nordland
Son Spa

Marketing Specialist (vikariat)

Sales
Norway, Østfold
Quality Hotel Arlanda XPO

Kitchen Crew Cleaning and Logistics

Food & Beverage
Sweden, Stockholm
Quality Hotel 33

Housekeeping Assistent 100%

Guest Services & Housekeeping
Norway, Oslo
Clarion Hotel Stavanger

MEETING AND EVENT SUPERVISOR

Meeting & Events
Norway, Stavanger
Clarion Hotel Stockholm

Clarion Hotel Stockholm söker Meeting & Event Crew extra/deltid

Meeting & Events
Sweden, Stockholm
Quality Hotel Richard With

Sommelier

Food & Beverage
Norway, Nordland
Quality Hotel Richard With

Servitør

Food & Beverage
Norway, Nordland
Clarion Hotel The Pier

Driven nattreceptionist till Clarion Hotel the Pier

Guest Services & Housekeeping
Sweden, Göteborg
Clarion Hotel Stavanger

Night cleaning Kitchen & Common areas

Guest Services & Housekeeping
Norway, Stavanger
Quality Hotel 11 & Eriksbergshallen

Nattreceptionist på Quality Hotel 11 & Eriksbergshallen

Guest Services & Housekeeping
Sweden, Göteborg
Quality Hotel River Station

Ekstrahjelp ønskes til konferanseavdelling

Meeting & Events
Norway, Drammen
Comfort Hotel Västerås

Frukostmedarbetare helg & extra

Food & Beverage
Sweden, Västerås
eBerry by Strawberry

Android Developer

Tech
Sweden, Stockholm
Clarion Hotel Draken

BANQUET WAITER TILL CLARION HOTEL DRAKEN - EXTRA VID BEHOV

Food & Beverage
Sweden, Göteborg
Hotel C Stockholm

Sous-Chef

Food & Beverage
Sweden, Stockholm
Hotel C Stockholm

Breakfast Supervisor

Food & Beverage
Sweden, Stockholm
Clarion Hotel Amaranten

Restaurant Manager till NÒR

Food & Beverage
Sweden, Stockholm
Quality Hotel Waterfront

Front Office Crew vikariat 80%

Guest Services & Housekeeping
Sweden, Göteborg
Stenungsbaden Yacht Club

Möblerare för Konferenser & Event

Meeting & Events
Sweden, Stenungsund
Comfort Hotel Union Brygge

Barception Crew

Guest Services & Housekeeping
Norway, Drammen
Nordic Light Hotel

Chef/Kock at Nordic Light Hotel

Food & Beverage
Sweden, Stockholm
Clarion Hotel Stockholm

Style/Housekeeping Clarion Hotel Stockholm söker deltidshjältar

Guest Services & Housekeeping
Sweden, Stockholm
Amerikalinjen

Dishwasher

Food & Beverage
Norway, Oslo
Quality Hotel Ekoxen

Nu söker vi fler talanger till vårt serveringsteam!

Food & Beverage
Avalon Hotel

Housekeeping Extraanställning

Sweden, Göteborg
Avalon Hotel

Housekeeping Assistent 75%

Sweden, Göteborg
Quality Hotel ENTRY

Guest relation coordinator vikariat 100%

Meeting & Events
Norway, Oslo
Clarion Hotel Draken

RUNNER - BAR (Rooftop)

Food & Beverage
Sweden, Göteborg
Comfort Hotel Västerås

Barception crew - Extra vid behov

Guest Services & Housekeeping
Sweden, Västerås
Strömstad Spa & Resort

Assistant Restaurant Manager

Food & Beverage
Sweden, Strömstad
Quality Hotel Arlanda XPO

Bli en del av vårt fantastiska team på Quality Hotel Arlanda XPO - Restaurang och Bar

Food & Beverage
Sweden, Stockholm
Quality Hotel View

Sous Chef

Food & Beverage
Sweden, Malmö
Quality Hotel 11 & Eriksbergshallen

Quality Hotel 11 söker en driftig supervisor till housekeeping!

Guest Services & Housekeeping
Sweden, Göteborg
Quality Airport Hotel Værnes

Housekeeping Crew - Quality Airport Hotel Værnes

Guest Services & Housekeeping
Norway, Trondheim
Copperhill Mountain Lodge

Spabar/Minibar Vintersäsongen 2023-24

Guest Services & Housekeeping
Sweden, Åre
Copperhill Mountain Lodge

Skidbilschaufför (minibuss) / Housekeeping

Guest Services & Housekeeping
Sweden, Åre
Copperhill Mountain Lodge

Nattstäd Vintersäsongen 2023-24

Guest Services & Housekeeping
Sweden, Åre
Copperhill Mountain Lodge

Housekeeping - Public Area Vintersäsongen 2023-24

Guest Services & Housekeeping
Sweden, Åre
Copperhill Mountain Lodge

Housekeepingmedarbetare Vintersäsongen 2023-24

Guest Services & Housekeeping
Sweden, Åre
Quality Airport Hotel Værnes

Meeting & Event Crew - Quality Airport Hotel Værnes

Meeting & Events
Norway, Trondheim
Comfort Hotel Xpress Youngstorget

Housekeeping assistent 20%

Guest Services & Housekeeping
Norway, Oslo
Copperhill Mountain Lodge

Hovmästare Copperhill Vintersäsongen 2023-24

Sweden, Åre
Copperhill Mountain Lodge

Bartenders Copperhill Vintersäsongen 2023-24

Food & Beverage
Sweden, Åre
Copperhill Mountain Lodge

Kockar Copperhill, Vintersäsongen 2023-24

Food & Beverage
Sweden, Åre
Copperhill Mountain Lodge

Servitör/Servitris Vintersäsongen 2023-24

Food & Beverage
Sweden, Åre
Sommerro

Frokost servitører søkes til Ekspedisjonshallen !

Food & Beverage
Norway, Oslo
Sommerro

Sommelier søkes til Ekspedisjonshallen!

Food & Beverage
Norway, Oslo
Frösö Park

Hovmästare

Food & Beverage
Sweden, Östersund
Frösö Park

Servitör/Servitris

Food & Beverage
Sweden, Östersund
Son Spa

Front Office Agent - Tilkalling

Guest Services & Housekeeping
Norway, Østfold
Quality Hotel Panorama, Sverige

Quality Hotel Panorama söker stjärnor till housekeeping

Guest Services & Housekeeping
Sweden, Göteborg
Clarion Grand Hotel Helsingborg

Clarion Grand Hotel i Helsingborg söker bartenders och restaurang servis - Extra vid behov

Food & Beverage
Sweden, Helsingborg
Quality Hotel 11 & Eriksbergshallen

Vi söker fler härliga kollegor till vårt housekeeping-team!

Guest Services & Housekeeping
Sweden, Göteborg
Strömstad Spa & Resort

Sommelier

Food & Beverage
Sweden, Strömstad
Strömstad Spa & Resort

Ala Carte Waiters

Food & Beverage
Sweden, Strömstad
Sommerro

Kantine kokk

Food & Beverage
Norway, Oslo
Sommerro

Head Kitchen Steward

Food & Beverage
Norway, Oslo
Sommerro

Frokost Sous chef

Food & Beverage
Norway, Oslo
Quality Hotel Match

Vi söker dig som vill jobba med servering & bar på vårt nya Quality Hotel Match!

Food & Beverage
Sweden, Jönköping
Quality Hotel Match

Vi söker kockar till Quality Hotel Match i jönköping

Food & Beverage
Sweden, Jönköping
Sommerro

Chef/kokk

Food & Beverage
Norway, Oslo
Sommerro

Sous Chef Sommerro

Food & Beverage
Norway, Oslo

Life at Strawberry

Unlocking the true potential of your data

With data seemingly all around us, it’s easy to find it impossible to know where to start. When the COVID-19 pandemic hit, most organisations underwent a huge digital transformation. Many actually began expediting their product development in the digital space by three to four years. Technology ...
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Great results for our chef apprentices at ASKO Norgescup!

The annual ASKO Norgescup for chef and waiter apprentices was arranged in Stavanger, Norway the 3-5th of February. This year our apprentices from Quality Hotel Skjærgården and Quality Hotel Tønsberg participated with great results! Mathias S. Jerstad and Edward Kalsund from Quality Hotel™ with ...
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The idea of Hackday

After the pandemic, we gave our Hackday a new look and the response at the office has far exceeded our expectations. Our hackathon begins with some mingling. We spend time together discussing different ways in which we can improve the digital customer experience within Strawberry and the ...
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The power behind diversity

At Strawberry and eBerry by Strawberry, we seek to create a workplace that allows people to grow and develop over time. A study led by Accenture and Girls Who Code showed that half of women abandon technology careers by the time they reach 35 years of age. Moreover, women are leaving tech roles ...
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Diwali celebration at our Head Office in Stockholm

On 25 October 2022, everyone at the Swedish Head Office was invited to join in on a Diwali celebration. Our Indian colleagues provided some cultural storytelling and delicious Indian cuisine! During the event, candles were placed around the atrium. Priya Avanoorkar, who helped organise the day, ...
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Improvements for our customers with Add Ons

We had a chat with our wonderful Product Manager Vaniah Elmström to hear about her leading role in improving our guests’ customer experience, by giving them the option to select Add Ons to be included in their room bookings. Guests can add products and experiences to their booking prior to ...
Read more

What’s your path?

It’s your journey! Let us help you find the perfect role for you. Simply choose your preferred career area and let’s take it from there!