Our people’s voices on Pride, inclusion and diversity

LGBTQIA+ rights and freedom of assembly are still far from universal in many parts of the world, something that of course has a huge impact on both individuals and civil society at large. The Pride movement plays a crucial role in moving society forward. 

At Strawberry, we welcome people just as they are. It’s the differences among our people and guests that are the foundation of amazing hotel experiences and memorable meetings. We care about diversity and work hard to promote equal rights and opportunities. This year, we have once again been honoured to sponsor Pride in the Nordics, enabling us to attend and organise events, as well as of course to join the parade.  

We decided to have a chat with some people at our hotels and head offices about Pride, diversity and inclusion. So, here you go!

      

To the left: Oscar Göthe Gissy, People & Culture, in the middle: Ellinor Newall in Front Office, to the right: Martin Edlund, Sales

Oscar Göthe Gissy, People & Culture

Why is Pride still so important?

It’s very personal to me. I want to celebrate all the big steps we’ve taken, even just during my own life as a gay adult. When I was a child, you couldn’t marry the person you loved just because they happened to be the same sex as you. How weird is that? Now we take it for granted, but I think it’s something we’ll be celebrating for years to come.

It’s also important to celebrate the position of LGBTQIA+ issues in the political arena. Every year, more and more people feel they can walk down the streets of Stockholm hand in hand, no matter whose hand it is they’re holding.
Nevertheless, Pride is important to highlight the numerous challenges we still face. Hate crimes, discrimination, legislative setbacks, the mental health of young LGBTQIA+ individuals, bullying and harassment are unfortunately still a reality. We need to work on tackling these greater challenges, but in the meantime individuals need to feel that they can come out and be their true selves during the rest of the year as well. I’ll never forget my first Stockholm Pride, which helped me understand that I wasn’t the only one who felt different!

How will you celebrate Pride this year?

Now that things are basically “back to normal” after the pandemic, I’ll be celebrating Pride by attending various events, hanging out at the Pride Park and of course partying all night long! During the beginning of the week I’ll be busy with some Strawberry initiatives, but I’ll have some time to enjoy the festivities later in the week and during the weekend.

What do Diversity, Equality, and Inclusion mean to you? 

There are so many different aspects to this – LGBTQIA+ is part of it, but of course there are other barriers to overcome as well. This includes language barriers and disabilities, as well as gender and diversity in the management teams. We need to be more progressive on this by trying new ideas and reminding each other to keep these topics top of mind – myself included!

What’s it like working at Strawberry as an LGBTQIA+ person? 

It’s never been a big thing. During my first lunch, I told my colleagues about my ex, and when I mentioned “him” there wasn’t any reaction. I’m really proud that our founder Petter A. Stordalen frequently discusses LGBTQIA+ issues – like at our recent Winter Conference in front of 3,000 people! He could have chosen to speak about numbers, hotels or profit, but he put LGBTQIA+ at the top of the agenda! I personally thanked him for that afterwards. 

What does Strawberry “Room for All” mean to you?

To me, it’s a strong message from the top that everyone is welcome at our hotels and in our company. Our tagline for inclusion and diversity is very clear – it doesn’t matter who you are, where you come from, what you look like, who you love or what limitations you face – at Strawberry, we welcome you! 

How has being an LGBTQIA+ person affected your career choices?

I think I have subconsciously moved towards companies that I perceive having a LGBTQIA+ friendly attitude. Strawberry has been somewhat of a rebel by making bold statements early on, and that’s what attracted me to the company.

 

Ellinor Newall, Front Office 

How will you celebrate Pride this year?

In September, I’ll be taking part in the Pride Parade in Ålesund with my amazing team. There’ll be great music and we’ll all be wearing our “Room for All” T-shirts. There’ll also be lots of activities throughout the week and the hotel will be beautifully decorated for this colourful celebration of love! 

Why is Pride still so important? 

Pride is an important demonstration of love and friendship among all human beings. It’s a celebration of how far LGBTQIA+ rights have come and highlights where we still have work to do. 

What do Diversity, Equality, and Inclusion mean to you? 

Diversity means that we all have different stories and backgrounds, and I love it! We can all work as a team no matter what. Inclusion boils down to the fact that we are all human beings. Everybody is different and we should respect this – that’s what equality means to me. 

How do you perceive Strawberrys’ efforts on inclusion and diversity? 

Strawberry is very inclusive. We focus on making both employees and guests feel welcome. No matter what experience we have, where we come from or who we love – there is always #RoomforAll. Petter A. Stordalen represents a feeling of inclusion and diversity. He helps people make changes in their lives and gives them a new chance. He really inspires me. 

What does “Room for All” mean to you?

It’s an important message to develop now and in the future. We are all human beings and we must make room for all regardless of race, religion, culture, gender or anything else. We are who we are and people should respect that. Just imagine how boring it would be if everybody was the same! We always welcome guests to our hotels with open arms. Everyone is welcome! 

Martin Edlund, Sales

How are you celebrating Pride this year?

How much time do you have, haha? There’s a lot going on during Stockholm Pride! As in previous years, I’m hosting the Official Stockholm Pride Party in collaboration with Strawberry early on in the week at Clarion Hotel Stockholm, with a variety of speakers, DJs and performers. 

Strawberry has launched a new project together with Stockholm Pride, resulting in a Pride Podcast. And I’m one of the hosts! We are inviting various LGBTQIA+ people and celebs to discuss diversity, inclusion and Pride throughout the week. One of the guests is the Swedish School Minister who is transgender. You’ll also be able to listen to the episodes after Pride week, which means that these important issues can be highlighted throughout the rest of the year. I’ll also be speaking on the stage by Pride Park and will, of course, join the Pride Parade and hang out at various events and parties with my friends as well. 

Why is Pride still so important? 

There’s still so much to work on. The LGBTQIA+ community is still a minority and we need to fight injustice together. Unfortunately, there are still many horrible attacks on members of our community. Just look at what happened at Oslo Pride earlier this year, in addition to terrible harassment and prejudice around the world. 

What do Diversity, Equality, and Inclusion mean to you? 

When it comes to diversity, I believe the core is that everyone should be treated equally. And you have to continuously work on various issues and set goals. You have to be active. No one wants to feel excluded, and you have to work every day to make people feel included. I believe it’s also important to learn from each other’s differences. That’s something that Strawberry certainly managed to do. 

How do you perceive Strawberrys’ efforts on inclusion and diversity?

I think they are doing a great job, especially when it comes to all the Pride initiatives where we are sponsors around the Nordics. Everything from what Petter A. Stordalen does, to all the hotels and at every level in the organisation – our heart is always in the right place. I think we have a strong zero-tolerance culture where it’s never acceptable to disadvantage someone. I get the feeling that we stand up for one another, thereby making our workplace and culture a safe space.

What does Strawberry “Room for All” mean to you?

I think it’s a striking message for our organisation. You can be whoever you want to be. There’s a high level of tolerance and acceptance throughout the company. Even though we’re a big organisation, decision paths are quite short and people tend to say “yes” a lot! 

What’s it like working at Strawberry as a LGBTQIA+ person?  

I have largely worked within events and travel, and these are quite inclusive industries. Strawberry has certainly ensured that all my expectations have been met. During the pandemic, I was laid off from my previous role, but was later rehired, and it really felt like “coming home”. Prior to that I’d been working for over five years and had started to take things for granted a bit. It wasn’t until I tried something different and could compare my experience that I realised how good everything was at Strawberry.

How has being an LGBTQIA+ person affected your career choices?

I think I’ve made quite a few subconscious decisions, as I’ve always preferred working in a diverse working environment where there are more or less the same number of men and women. So, I would have rejected a few industries on that basis and because I’m gay. It’s also about my personality sometimes, as it’s not always clear what guides my choices. Throughout my career, I’ve found  a few times that people focus more on my sexuality than on my personality. I’ve noticed that I am able to show more of character here at Strawberry and just be me.

……

Diversity makes us better. Our door is always open. 


Want to know more about Strawberry’ Pride celebrations? Check out:https://www.strawberry.se/pride/

Don’t want to miss out on our Pride Podcast? Tune in:  https://www.facebook.com/events/456812805907992
(in Swedish) 

Want to bring diverse opinions to Strawberry? Explore our jobs and join us: https://jobs.strawberryhotels.com/

 

Job openings

Below you can find all our current job openings. If you find one that suits you, let us know by applying today!

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Massör till Obie Spa (Extra vid behov)

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Data Engineer

Tech
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Barception Crew 50%

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Quality Hotel Park Södertälje

Kock Heltid

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Housekeeping Manager at Home Hotel Grand Bodø

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Nattevakt resepsjon 33% stilling

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Front Desk - Supervisor

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Business Support & Hotel Management
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Hotel Christiania Teater

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Clarion Hotel Sign

Food & Beverage Manager

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Nattevakt i resepsjonen på Home Hotel Gabelshus

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Comfort Hotel Västerås

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Kock

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Headquarter Oslo - Strawberry

Master Data Engineer

Tech
Stenungsbaden Yacht Club

Active wellness koordinator till Stenungsbaden

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Stenungsbaden Yacht Club

Holistic wellness koordinator till Stenungsbaden

Spa & Wellness
Sweden, Stenungsund
Skarsnuten Mountain Resort & Spa

Operations Manager

Food & Beverage
Norway, Hemsedal
Quality Hotel Grand, Borås

Service Crew - Timanställning

Guest Services & Housekeeping
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Front Office, Hotel Crew - Ekstrahjelp

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Headquarter Stockholm - Strawberry

Revenue Manager

Business Support & Hotel Management
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Welcome Office Supervisor till Clarion Hotel Arlanda Airport

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Clarion Hotel Sundsvall

Serveringspersonal Brasserie Nor

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Clarion Hotel Sundsvall

Hovmästare Brasseri Nor

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Clarion Hotel The Hub

Vil du bli Marketing Coordinator på Norges største hotell?

Business Support & Hotel Management
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Comfort Hotel Union Brygge

Vaktmester - 40 % - 1,5 års vikariat

Facility Services
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Clarion Hotel The Hub

Assistant Style (Housekeeping) Manager

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Sommerro

Hovmester søkes til Ekspedisjonshallen

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At Six

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Frösö Park

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Home Hotel Tapto

Front Office Manager till Home Hotel Tapto- Vikariat

Business Support & Hotel Management
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Hotel Fratelli AB

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Business Support & Hotel Management
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Home Hotel Havnekontoret

Hotel medarbeider deltids /Home Hotel Havnekontoret

Facility Services
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Home Hotel Post

Nattportier, tillvidare anställning- Home Hotel Post

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Clarion Hotel Grand Östersund

Style Supervisor

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Comfort Hotel Kista

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Quality Hotel Match

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Supervisor

Sales
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Clarion Hotel Grand Östersund

Avdelningsledare - Style Manager - Clarion Hotel Grand Östersund

Guest Services & Housekeeping
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Pizza Chef

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Comfort Hotel RunWay

Inhouse Sales Coordinator - Comfort Hotel Runway

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Director of F&B

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Hobo Oslo søker Housekeeping Crew!

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STYLE SUPERVISOR - CLARION HOTEL OSLO AIRPORT

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Clarion Hotel Oslo Airport

Kokk - Clarion Hotel Oslo Airport

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Clarion Hotel Sign

SPA-receptionist 20% Selma City Spa

Spa & Wellness
Sweden, Stockholm
Home Hotel With

Restaurant Member - Home Hotel With

Food & Beverage
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Quality Hotel Luleå

The Social Bar & Bistro söker flera deltidsanställda

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Welcome Office Agent - Night (Nattreceptionist) - Clarion Hotel Örebro

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Chef Wanted at Clarion Hotel Oslo!

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Barception Crew 20% på Comfort Hotel Solna

Guest Services & Housekeeping
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Home Hotel Aurora

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Guest Services & Housekeeping
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Food & Beverage
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Guest Service Agent 20%

Guest Services & Housekeeping
Kløfta
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Guest Service Agent 60%

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Nattevakt 80%

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Kløfta
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Kløfta
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Central Sales Manager Norrbotten

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Comfort Hotel Solna

Barception Manager at Comfort Hotel Solna

Business Support & Hotel Management
Sweden, Stockholm
Selma Spa

Servitris/servitör - Selma Spa, Sunne

Food & Beverage
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Hotel Admiral

Head of Bar

Food & Beverage
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Headquarter Oslo - Strawberry

Data & Insight Analyst

Business Support & Hotel Management
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Guest Services & Housekeeping
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Guest Services & Housekeeping
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Strömstad Spa & Resort

Säljchef Meeting & Event

Sales
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At Six

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Clarion Hotel The Edge

Welcome Office Agent - Extra Help- Clarion Hotel The Edge

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Quality Airport Hotel Gardermoen

Servitører og bartendere søkes til Quality Airport Hotel Gardermoen

Food & Beverage
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Home Hotel Mektagonen

Kock till deltidstjänst sökes 75% - Home Hotel Mektagonen

Food & Beverage
Sweden, Göteborg
Home Hotel Post

Extra jobb - Receptionist Home Hotel Post

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Home Hotel Mektagonen

Erfaren och smaksäker kock sökes på heltid - Home Hotel Mektagonen

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Vox Hotel

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Guest Services & Housekeeping
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Home Hotel Baltzar

Husfru - Home Hotel Baltzar, Malmö

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Home Hotel Baltzar

Köksansvarig - Home Hotel Baltzar, Malmö

Food & Beverage
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Housekeeping / Room Attendant

Guest Services & Housekeeping
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Copperhill Mountain Lodge

Frukost runner vintersäsongen 2025-26

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Copperhill Mountain Lodge

Frukostkock vintersäsongen 2025-26

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Quality Hotel Arlanda XPO

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Home Hotel Plaza

Kock med driv och kreativitet sökes!

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Nattreceptionist: Varannan helg.

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Quality Hotel Prinsen

Quality Hotel Prinsen søker Assisterende Resepsjonssjef

Guest Services & Housekeeping
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Lily Country Club

Badstumester

Spa & Wellness
Kløfta
Lily Country Club

Massasjeterapeut

Spa & Wellness
Kløfta
Nordic Light Hotel

Operations Excellence Manager (Vikariat)

Business Support & Hotel Management
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Home Hotel Magasinet

Nattportier - deltid - Home Hotel Magasinet

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Quality Hotel Residence

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Guest Services & Housekeeping
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Clarion Hotel Air

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Meeting & Events
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The Thief

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Hotel C Stockholm

Fastighetstekniker

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Sweden, Stockholm
Clarion Hotel Energy

Waiter - Hotel Energy

Food & Beverage
Norway, Stavanger
Avalon Hotel

Reception 100%

Sweden, Göteborg
Clarion Hotel Grand Östersund

Breakfast chef - Clarion Hotel Grand Östersund

Food & Beverage
Sweden, Östersund
Quality Hotel Galaxen

Köksmästare

Food & Beverage
Sweden, Borlänge
Clarion Hotel & Congress Sea U

A la carte servis - AMA Restaurang

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Sweden, Helsingborg
Son Spa

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Norway, Son
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Housekeeping Medarbeider - Home Hotel With

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Clarion Hotel Umeå

WELCOME OFFICE MANAGER (Vikariat)

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Quality Hotel Grand Royal

Nattehelt

Guest Services & Housekeeping
Norway, Narvik
Clarion Hotel Stavanger

Resepsjonist natt - 50% stilling

Guest Services & Housekeeping
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Strömstad Spa & Resort

Housekeeping Manager

Guest Services & Housekeeping
Sweden, Strömstad
Comfort Hotel Trondheim

Tilkallingsvikarer

Guest Services & Housekeeping
Norway, Trondheim
Quality Hotel Sogndal

Sales Associate - Meeting & Events

Sales
Norway, Sogndal
Skarsnuten Mountain Resort & Spa

Vaktmester (e)

Facility Services
Norway, Hemsedal
Clarion Hotel Sundsvall

Service personal extra vid behov

Food & Beverage
Sweden, Sundsvall
Comfort Hotel Xpress Youngstorget

Maintenance Staff 50%

Facility Services
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Yasuragi

Gästvärd Japanska badet

Spa & Wellness
Home Hotel Slottsparken

Kock sökes för kvällar

Food & Beverage
Sweden, Linköping
Quality Hotel Panorama, Norge

Servitør / Bartender for energisk kjærlighetsforhold - tilkalling / julebordsessong

Food & Beverage
Norway, Trondheim
Quality Hotel Strawberry Arena

À la carte Kockar till The Social Arena 50-90%

Food & Beverage
Sweden, Stockholm
Selma Spa

Restaurant Manager

Food & Beverage
Sweden, Sunne
Clarion Hotel Örebro

Welcome Office Agent

Guest Services & Housekeeping
Sweden, Örebro
Clarion Hotel & Congress Sea U

Welcome Office Supervisor

Guest Services & Housekeeping
Sweden, Helsingborg
Clarion Hotel

-Chef a la Carte - Brasserie NÒR Umeå -

Food & Beverage
Sweden, Umeå
Yasuragi

Hovmästare - Yasuragi

Food & Beverage
Sweden, Stockholm
Avalon Hotel

Housekeeping Extraanställning

Guest Services & Housekeeping
Sweden, Göteborg
Lily Country Club

Vi søker flere oppvask-stjerner

Food & Beverage
Kløfta
Clarion Hotel Sundsvall

Bar Manager

Food & Beverage
Sweden, Sundsvall
Lily Country Club

Guest Service Agent ekstrahjelp

Guest Services & Housekeeping
Kløfta
Hotel Riviera

Chef part time

Food & Beverage
Norway, Moss
Home Hotel Tapetfabriken

Serveringspersonal sökes till Home Hotel Tapetfabriken (75% tjänst)

Food & Beverage
Sweden, Stockholm
Clarion Hotel

Banquet/A la Carte Chef Wanted at Clarion Hotel Oslo!

Food & Beverage
Norway, Oslo
Copperhill Mountain Lodge

Kockar Vintersäsongen 2025-2026

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Sweden, Åre
Copperhill Mountain Lodge

Restaurangpersonal Vintersäsongen 2025-2026

Food & Beverage
Sweden, Åre
Hotel Riviera

Hotel Riviera søker servitører deltid

Food & Beverage
Norway, Moss
Hotel Riviera

Chef de partie til Riviera Hotel, Moss

Food & Beverage
Norway, Moss
Quality Hotel View

Erfaren kock sökes

Food & Beverage
Sweden, Malmö
Quality Hotel Strand

Kjøkkensjef - Quality Hotel Strand

Food & Beverage
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Home Hotel Hammer

Kokk - Home Hotel Hammer

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Hotel Dalen

Resepsjonist Dalen Hotel

Guest Services & Housekeeping
Dalen, Telemark
Clarion Hotel The Hub

Vi søker tilkallingsvikarer til vårt kjøkkenteam

Food & Beverage
Norway, Oslo
Lily Country Club

Servitör

Food & Beverage
Kløfta
Sommerro

CHEF

Food & Beverage
Norway, Oslo
Quality Hotel Winn Haninge

Kock 100%

Food & Beverage
Sweden, Stockholm
Clarion Hotel Umeå

BARTENDER TILL CLARION HOTEL UMEÅ, EXTRA VID BEHOV

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Quality Hotel Expo

Housekeeping crew- ekstrahjelp/ringevikar

Guest Services & Housekeeping
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Home Hotel Tapetfabriken

Smaksäker kock sökes för 100% tjänst på Home Hotel Tapetfabriken

Food & Beverage
Sweden, Stockholm
Frösö Park

Kock- kvällstid

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Hotel C Stockholm

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