Unlocking the true potential of your data

With data seemingly all around us, it’s easy to find it impossible to know where to start. When the COVID-19 pandemic hit, most organisations underwent a huge digital transformation. Many actually began expediting their product development in the digital space by three to four years. Technology played a crucial role during that period, but as a result, data’s inevitable evolution expanded in terms of size, volume and variety, both for the organisations and the customers themselves. Data is always at our fingertips! Even a swipe on a mobile app can be captured and analysed to determine a person’s location and identity. This may sound awesome to some – and equally scary to others.

So, what can be done to turn this into a win-win situation for both companies and customers? We had a chat with Dianne Ramirez Robillos, our new VP of Personalization, Data & Insights, to hear her thoughts on how eBerry can use the data it collects to give our customers an even better experience when booking, staying, interacting and travelling with us. Dianne has extensive knowledge when it comes to data, and in her previous workplaces she has enabled teams to be more data-driven and customer-centric.

A few decades ago, data was termed the “new oil” because of its ability to be transformed and create value. Is that still the case today?

Dianne: There are a lot of perspectives on this with numerous articles describing why data is the new oil, as well as why that analogy has limitations due to the intrinsic characteristics of data being so different from oil. As data and its usage evolve, some practitioners claim “data is the new sand” to be a more fitting description. Others label data as a new currency or new commodity, and lately it’s also being termed as an asset or an investment. Whatever you call it, data continues to evolve and we have to stay up to speed with respect to its volume, variety, velocity, veracity and, more importantly, its value!

What would you say is data’s greatest value today?

Dianne: Many companies are still on a journey towards data maturity and they’re trying to figure out what value they can harness from data. How much data does one organisation really have? Who has access to it? What does it look like? Does it reside in disparate systems? How much data is considered enough data? It must not be forgotten that without usage and learning, data is useless. Value is derived when you know how to utilise your data to its fullest potential – it’s about leveraging it as an asset or as an instrument to create insights, drive decisions, and initiate projects that create positive impact for the organisation and, more importantly, to its customers. When data is used in a systematic and incremental way, you can achieve learning and positive progress.

Jonas Sander, responsible for Digital & Product Analytics at eBerry, provides a beautiful analogy. He says that the greatest value of data is the bond created between a customer and a company. As a company, we want to develop the best possible experience for our customers and, in order to do that, we need to have statistically significant data on which to base our decisions. Unless we do so, we’ll still just be playing a guessing game, and it will be much harder to develop great products and services, which can in the long run delay or reduce our company’s ability to be more relevant, to more people, more often.

In what way would you say that data is important to customers?

Dianne: When customer data is collected, and permissions are granted for collection, storage, analysis, processing, remarketing or a permutation thereof, it gives organisations the ability to better understand their audience, improve the way they communicate/engage/interact with them, and adjust their products, services and positioning to better fit the needs and expectations of their customers. This provides long-term value for organisations, since we are not just seeking greater revenue, but also much happier customers! For customers, the benefits are that they will receive more relevant and contextualised products, offers and services. The level of personalization will largely depend on how much data and what permissions they have given the company, as well as how cleverly the company is utilising that data asset. We all want to receive well-curated emails, don't we? People tend to prefer information that is relevant to them, instead of general information that is largely intended for someone else. The aim is to provide experiences that leave customers feeling satisfied, understood and heard. 

You have recently been recruited to lead a team on Data, Insights & Personalization. What would you say is its main goal?

Dianne: We are here to enable the organisation to deliver the right experiences, to the right customers, at the right time, using the right channels. Our company's vision is to be more relevant, to more people, more often. We can support this by being both data-centric and customer-centric. We want to make sure that relevant data is accessible to all, that insights are created and shared, and that a culture of personalization is fully embraced. We will deliver the best experiences, create magical moments, and guarantee lasting memories, while making a difference to people and our planet.

Sounds like a great plan! How do you plan to accomplish that?

Dianne: With the right people, right mindset and right toolkit to equip us, we can certainly deliver on this objective! Some transformations will be required in order to mature us in terms of our data appreciation, data usage and data activation. Together with Alexandre Sinclair, Jonas Sander, Robert Lauritzen, and the rest of the eBerry team, we will establish a systematic and dynamic way of leveraging our data assets to drive decisions and recommendations, bolster efficiencies, iterate products and react to the evolving needs of our customers. Throughout this process, we will strengthen customer transparency and trust, which will also help customers to appreciate the value of being loyal to Strawberry.

Job openings

Below you can find all our current job openings. If you find one that suits you, let us know by applying today!

Hotel Christiania Teater

Vikariatstilling som Front Office Manager

Norway, Oslo
Home Hotel Packhuset

Nattreceptionist Home Hotel Packhuset

Guest Services & Housekeeping
Sweden, Kalmar
Hotel Admiral

Kokke til aye aye – Admiral Hotels nye gastronomiske perle

Food & Beverage
Denmark, København
Hotel Riviera

Summer Seasonal Crew - waiters, chefs & bartenders

Seasonal Jobs & Students
Norway, Moss
Hotel Riviera

Souschef

Food & Beverage
Norway, Moss
Hotel Riviera

Pool&Wellness / Spa Manager

Spa & Wellness
Norway, Moss
Hotel Riviera

Executive Head Chef - Kjøkkensjef

Food & Beverage
Norway, Moss
Hotel C Stockholm

Creative Marketing Intern

Sales
Sweden, Stockholm
Quality Hotel Grand Steinkjer

Restaurant & Conference Manager

Food & Beverage
Norway, Steinkjer
Headquarter Stockholm - Strawberry

Salesforce Developer

Sweden, Stockholm
Home Hotel Tapto

Vi förstärker nu vårt härliga team på Housekeeping på Home Hotel Tapto.

Guest Services & Housekeeping
Sweden, Stockholm
Home Hotel Grand Olav

Resepsjonist - Home Hotel Grand Olav

Guest Services & Housekeeping
Norway, Trondheim
Quality Hotel Prinsen

Quality Hotel Prinsen søker 100% nattevakt i resepsjonen

Guest Services & Housekeeping
Norway, Trondheim
Clarion Hotel & Congress Trondheim

Meeting & Event Crew / Tilkallingshjelp

Meeting & Events
Norway, Trondheim
Yasuragi

Arbetsledare till housekeeping

Guest Services & Housekeeping
Sweden, Stockholm
Yasuragi

Guest Relations Manager

Guest Services & Housekeeping
Sweden, Stockholm
Tak

Part Time Waiter / Season Waiter - TAK

Food & Beverage
Sweden, Stockholm
The Thief

Sommer servitør / Summer waiters

Food & Beverage
Norway, Oslo
Headquarter Oslo - Strawberry

Group Insight Analyst

Tech
Norway, Oslo
Quality Hotel View

Bartender 75%

Food & Beverage
Sweden, Malmö
Clarion Hotel Oslo

Substitute Head waiter - Clarion Hotel Oslo

Food & Beverage
Norway, Oslo
Hotel Haven

Executive Chef - Hotel Haven

Food & Beverage
Finland, Helsinki
Clarion Hotel Draken

Night Audit

Guest Services & Housekeeping
Sweden, Göteborg
Villa Copenhagen

Hotel Manager @ Villa Copenhagen

Business Support & Hotel Management
Denmark, København
Son Spa

Son Spa søker hud, kroppsterapeuter og massører

Spa & Wellness
Norway, Oslo
Wood Hotel Bodø

Head Chef for Wood Hotel Bodø

Food & Beverage
Norway, Bodø
Copperhill Mountain Lodge

Daghovmästare Copperhill åretrunt

Food & Beverage
Sweden, Åre
Hotel Dalen

Housekeeping staff - Dalen Hotel

Food & Beverage
Dalen, Telemark
Quality Airport Hotel Værnes

Front Office Staff - Quality Airport Hotel Værnes

Guest Services & Housekeeping
Norway, Trondheim
Strawberry Denmark

Barception Crew (night time)

Guest Services & Housekeeping
Denmark, København
Quality Hotel Arlanda XPO

Sous Chef - Quality Hotel Arlanda XPO

Food & Beverage
Sweden, Stockholm
Quality Hotel Match

Waiter - Quality Hotel Match (restaurang Nor)

Food & Beverage
Sweden, Jönköping
Clarion Hotel Stavanger

ROOM- AND PUBLIC STYLIST - Clarion Hotel Stavanger

Guest Services & Housekeeping
Norway, Stavanger
Clarion Hotel Energy

RESTAURANT WAITER - Hotel Energy

Food & Beverage
Norway, Stavanger
Clarion Hotel & Congress Sea U

Welcome Office Agent, Extra vid behov

Guest Services & Housekeeping
Sweden, Helsingborg
Hotel Dalen

Chef de Partie - Dalen Hotel

Food & Beverage
Dalen, Telemark
Hotel Dalen

Sommelier - Dalen Hotel

Food & Beverage
Dalen, Telemark
Hotel Dalen

Bartender - Dalen Hotel

Food & Beverage
Dalen, Telemark
Hotel Dalen

Waiter - Dalen Hotel

Food & Beverage
Dalen, Telemark
Son Spa

Chef / Kokk

Food & Beverage
Norway, Oslo
Clarion Hotel The Edge

Welcome Office Manager

Guest Services & Housekeeping
Norway, Tromsø
At Six

Creative Marketing Manager - At Six

Sales
Sweden, Stockholm
Quality Hotel The Weaver

Quality Hotel The Weaver söker nya stjärnor till frukosten

Food & Beverage
Sweden, Göteborg
Comfort Hotel Park

Våre fantastiske resepsjonister søker kollega

Guest Services & Housekeeping
Norway, Trondheim
Clarion Hotel Copenhagen Airport

Assisterende Front Office Manager med hotel erfaring

Guest Services & Housekeeping
Denmark, København
Clarion Hotel

Welcome Office Supervisor - Clarion Hotel Amaranten

Guest Services & Housekeeping
Sweden, Stockholm
The Thief

Ekstrahjelp massør/spaterapeut

Spa & Wellness
Norway, Oslo
Quality Hotel Strawberry Arena

Marketing & Event Coordinator

Business Support & Hotel Management
Sweden, Stockholm
Comfort Hotel Trondheim

Barceptionist 40%

Guest Services & Housekeeping
Norway, Trondheim
Stenungsbaden Yacht Club

Breakfast supervisor - Stenungsbaden Yacht Club

Food & Beverage
Sweden, Stenungsund
Quality Airport Hotel Gardermoen

100% kokker og ekstrahjelper søkes til Quality Airport Hotel Gardermoen

Food & Beverage
Norway, Oslo
Headquarter Stockholm - Strawberry

Solution Architect

Tech
Sweden, Stockholm
Quality Hotel Grand Royal

Housekeeper - Quality Hotel Grand Royal

Guest Services & Housekeeping
Norway, Narvik
Comfort Hotel City

Barception 70%

Sweden, Göteborg
Clarion Hotel Karlatornet

Bartender Extra

Food & Beverage
Sweden, Göteborg
Home Hotel Packhuset

Receptionist, sommarjobb - Home Hotel Packhuset

Guest Services & Housekeeping
Sweden, Kalmar
Hotel Haven

KESÄTYÖ, VASTAANOTTOVIRKAILIJA, Hotel Haven 90h/3vko

Seasonal Jobs & Students
Finland, Helsinki
Clarion Hotel Grand Östersund

Welcome Office & Conference Host - Extra Anställning

Guest Services & Housekeeping
Sweden, Östersund
Quality Hotel Tønsberg

Quality Hotel Tønsberg søker renholdere

Norway, Tønsberg
Stenungsbaden Yacht Club

Sommarjobb på Stenungsbaden

Seasonal Jobs & Students
Sweden, Stenungsund
Stenungsbaden Yacht Club

Housekeeping supervisor

Guest Services & Housekeeping
Sweden, Stenungsund
Quality Hotel Strawberry Arena

Front Office Service Crew 75% - Quality Hotel Strawberry Arena

Guest Services & Housekeeping
Sweden, Stockholm
Quality Hotel Strawberry Arena

Front Office Service Crew 20% - Quality Hotel Strawberry Arena

Guest Services & Housekeeping
Sweden, Stockholm
Comfort Hotel Xpress, Tromsø

Resepsjonist 20%

Guest Services & Housekeeping
Norway, Tromsø
Headquarter Oslo - Strawberry

Graphic Designer

Business Support & Hotel Management
Norway, Oslo
Villa Copenhagen

Banquet Waiters (On-call) @ Villa Copenhagen

Food & Beverage
Denmark, København
Clarion Hotel Bergen Airport

Frokostansvarlig kokk

Food & Beverage
Norway, Bergen
Clarion Hotel Draken

MEETING & EVENT COORDINATOR

Meeting & Events
Sweden, Göteborg
Nordic Hotels & Resorts

Revenue Manager hos Nordic Hotels & Resorts

Business Support & Hotel Management
Norway, Oslo
Strawberry

Jobba på hotell i sommar!

Seasonal Jobs & Students
Sweden, Göteborg
Sommerro

Hovmester / Sommelier - Ekspedisjonshallen

Food & Beverage
Norway, Oslo
Headquarter Oslo - Strawberry

Revenue Manager

Business Support & Hotel Management
Norway, Oslo
Headquarter Finland - Strawberry

Sales Agent (myyntineuvottelija) at Inhouse Sales

Finland, Helsinki
Clarion Hotel Sundsvall

Sommarjobb Servitris/Servitör/Diskare

Seasonal Jobs & Students
Sweden, Sundsvall
Clarion Hotel The Hub

Bli med å skape opplevelser som resepsjonist på Norges største hotell!

Guest Services & Housekeeping
Norway, Oslo
The Thief

Ekstrahjelp resepsjonist og hudterapeut/spaterapeut

Spa & Wellness
Norway, Oslo
Clarion Hotel Gillet

Bartender delivering personality & passion- Clarion Gillet

Food & Beverage
Sweden, Uppsala
Comfort Hotel Grand Central

BARCEPTION CREW WANTED - 40%

Guest Services & Housekeeping
Norway, Oslo
Comfort Hotel Grand Central

BARCEPTION CREW WANTED - 50%

Guest Services & Housekeeping
Norway, Oslo
Quality Hotel Panorama, Norge

Midt-norges råeste konferansehotell søker Servitør / Bartender for energisk kjærlighetsforhold - tilkalling

Food & Beverage
Norway, Trondheim
Quality Hotel Sogndal

Join our hotel family – housekeeping positions available!

Guest Services & Housekeeping
Norway, Sogndal
Clarion Hotel Sign

Köksmästare- Clarion Sign

Food & Beverage
Sweden, Stockholm
Quality Hotel The Box

Spa värd/värdinna

Spa & Wellness
Sweden, Linköping
Quality Hotel The Weaver

Quality Hotel The Weaver söker nya stjärnor till restaurangen

Food & Beverage
Sweden, Göteborg
Clarion Hotel Energy

Nattevakt Welcome Office

Guest Services & Housekeeping
Norway, Stavanger
Clarion Hotel Energy

Welcome Office Agent - Ekstrahjelp

Guest Services & Housekeeping
Norway, Stavanger
Headquarter Finland - Strawberry

Event Coordinator at Strawberry Finland Inhouse Sales

Sales
Finland, Helsinki
Clarion Hotel Karlatornet

Headwaiter breakfast & banquet Clarion Hotel Karlatornet

Food & Beverage
Sweden, Göteborg
Headquarter Stockholm - Strawberry

Central Sales Manager - Cluster Mid Sweden

Sales
Sweden, Stockholm
The Thief

Breakfast Manager

Norway, Oslo
Nordic Light Hotel

Extraanställning Reception & Konferens

Guest Services & Housekeeping
Sweden, Stockholm
Nordic Light Hotel

Reception & Konferensvärd 75%

Guest Services & Housekeeping
Sweden, Stockholm
Yasuragi

Aktivitetsledare heltid och extra

Spa & Wellness
Sweden, Stockholm
Quality Hotel Winn Haninge

Kock 100% - Vikariat

Food & Beverage
Sweden, Stockholm
Clarion Hotel Oslo Airport

STYLE SUPERVISOR - CLARION HOTEL OSLO AIRPORT

Guest Services & Housekeeping
Norway, Oslo
Clarion Hotel Oslo Airport

Welcome Office Agent - Ekstrahjelp

Guest Services & Housekeeping
Norway, Oslo
Hobo Hotel Copenhagen

Sales Manager Hobo Hotel Copenhagen

Sales
Denmark, København
Clarion Hotel Karlatornet

Welcome Office Supervisor på Clarion Hotel Karlatornet

Guest Services & Housekeeping
Sweden, Göteborg
Quality Hotel 11 & Eriksbergshallen

Vikarierande nattreceptionist till Quality Hotel 11 & Eriksbergshallen!

Guest Services & Housekeeping
Sweden, Göteborg
Home Hotel Kongsberg

Hotellmedarbeider | Ekstrahjelp

Food & Beverage
Norway, Kongsberg
Home Hotel Gabelshus

Nattresepsjonist annenhver helg

Guest Services & Housekeeping
Norway, Oslo
Clarion Hotel Oslo

In-House Sales Agent

Sales
Norway, Oslo
Strömstad Spa & Resort

kock/ pizza kock-chef/pizza chef

Food & Beverage
Sweden, Strömstad
Comfort Hotel Bergen Airport

Kitchen crew - Chef (extrahelp)

Food & Beverage
Norway, Bergen
Quality Hotel 33

Assistant Headchef Quality Hotel 33

Norway, Oslo
Clarion Hotel The Hub

Seeking passionate waiters - join our team of service superstars!

Food & Beverage
Norway, Oslo
Comfort Hotel RunWay

Chef evening 50% /Comfort Hotel Runway

Food & Beverage
Norway, Oslo
Clarion Hotel Stockholm

Personalmatskock

Food & Beverage
Sweden, Stockholm
Tak

Sales Manager TAK

Sales
Sweden, Stockholm
Quality Hotel Saga

Kokk / Chef- Quality Hotel SAGA

Food & Beverage
Norway, Tromsø
Home Hotel Grand Sundsvall

Food & Beverage Manager - Home Hotel Grand

Food & Beverage
Sweden, Sundsvall
The Thief

Resepsjonist 20 % stilling

Guest Services & Housekeeping
Norway, Oslo
HOME

Home Hotel Grand Helsingborg söker bartender/serveringspersonal

Food & Beverage
Sweden, Helsingborg
HOME

Home Hotel Grand Helsingborg söker kock extra vid behov

Food & Beverage
Sweden, Helsingborg
Clarion Hotel Wisby

Arbetsledare - Frukost & Konferens

Food & Beverage
Sweden, Visby
Comfort Hotel Kista

À la carte chef 70% @ Comfort Hotel Kista

Food & Beverage
Sweden, Stockholm
Copperhill Mountain Lodge

Bartender

Food & Beverage
Sweden, Åre
Clarion Hotel Sundsvall

Welcome Office agent, extra vid behov

Guest Services & Housekeeping
Sweden, Sundsvall
Clarion Hotel Ernst

Kjøkkensjef

Food & Beverage
Kristiansand
Sommerro

Hud og kroppsterapeut

Norway, Oslo
Clarion Hotel Wisby

Frukostkock

Food & Beverage
Sweden, Visby
Clarion Hotel Wisby

Frukost & lunchvärd/värdinna

Food & Beverage
Sweden, Visby
Comfort Hotel Bergen Airport

Housekeeping ekstrahjelp/ringevikar

Guest Services & Housekeeping
Norway, Bergen
Sommerro

Sommelier // Season Waiter // TAK OSLO & Izakaya

Food & Beverage
Norway, Oslo
Clarion Hotel Bergen

WELCOME OFFICE AGENT

Guest Services & Housekeeping
Norway, Bergen
Quality Hotel 11 & Eriksbergshallen

Driftig Supervisor med hotellerfarenhet sökes till Housekeeping

Guest Services & Housekeeping
Sweden, Göteborg
Strawberry

Köksmästare sökes till Hotell i Göteborg!

Food & Beverage
Sweden, Göteborg
Hotel Dalen

Hotelldirektør

Business Support & Hotel Management
Dalen, Telemark
Strömstad Spa & Resort

Hovmästare

Sweden, Strömstad
Lily Country Club

Servitör

Food & Beverage
Kløfta
Lily Country Club

Hovmester

Food & Beverage
Kløfta
Strömstad Spa & Resort

Servitör/Servitris

Food & Beverage
Sweden, Strömstad
Strawberry

Bli kokkelærling i Kokkekompaniet 2025

Food & Beverage
Norway, Oslo
Clarion Hotel Sundsvall

Kock

Food & Beverage
Sweden, Sundsvall
Sommerro

Massør -Ekstrahjelp - søkes til Vestkantbadet - Sommerro

Spa & Wellness
Norway, Oslo
Quality Hotel Winn Haninge

Kock 100%

Food & Beverage
Sweden, Stockholm
Yasuragi

Massörer och Hudterapeuter till Yasuragi

Spa & Wellness
Sweden, Stockholm
Clarion Hotel & Congress Malmö Live

MEDARBETARE TILL GRAND ITALIAN

Food & Beverage
Sweden, Malmö
Quality Hotel Ekoxen

Receptionist/Projektplanerare

Meeting & Events
Sweden, Linköping
Strawberry

Sales Manager

Sales
Sweden, Sundsvall
Strömstad Spa & Resort

Spareceptionist

Spa & Wellness
Sweden, Strömstad
Strawberry

Sales Manager

Sales
Sweden, Luleå
Yasuragi

Städare på deltid till housekeeping

Guest Services & Housekeeping
Sweden, Stockholm
Quality Hotel Expo

Housekeeping crew- ekstrahjelp/ringevikar

Guest Services & Housekeeping
Norway, Oslo
Strömstad Spa & Resort

Extra, Sommar & Tillsvidare personal till Housekeeping

Home Hotel Tapetfabriken

Smaksäker kock sökes för 100% tjänst på Home Hotel Tapetfabriken

Food & Beverage
Sweden, Stockholm
Frösö Park

Servitör/Servitris

Food & Beverage
Sweden, Östersund
Frösö Park

Kock- kvällstid

Food & Beverage
Sweden, Östersund
Hotel C Stockholm

Extra Service Staff

Food & Beverage
Sweden, Stockholm
Stenungsbaden Yacht Club

Stenungsbaden söker Hovmästare

Food & Beverage
Sweden, Stenungsund
Stenungsbaden Yacht Club

Stenungsbaden söker nya kockar!

Food & Beverage
Sweden, Stenungsund

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What’s your path?

It’s your journey! Let us help you find the perfect role for you. Simply choose your preferred career area and let’s take it from there!