Unlocking the true potential of your data

With data seemingly all around us, it’s easy to find it impossible to know where to start. When the COVID-19 pandemic hit, most organisations underwent a huge digital transformation. Many actually began expediting their product development in the digital space by three to four years. Technology played a crucial role during that period, but as a result, data’s inevitable evolution expanded in terms of size, volume and variety, both for the organisations and the customers themselves. Data is always at our fingertips! Even a swipe on a mobile app can be captured and analysed to determine a person’s location and identity. This may sound awesome to some – and equally scary to others.

So, what can be done to turn this into a win-win situation for both companies and customers? We had a chat with Dianne Ramirez Robillos, our new VP of Personalization, Data & Insights, to hear her thoughts on how eBerry can use the data it collects to give our customers an even better experience when booking, staying, interacting and travelling with us. Dianne has extensive knowledge when it comes to data, and in her previous workplaces she has enabled teams to be more data-driven and customer-centric.

A few decades ago, data was termed the “new oil” because of its ability to be transformed and create value. Is that still the case today?

Dianne: There are a lot of perspectives on this with numerous articles describing why data is the new oil, as well as why that analogy has limitations due to the intrinsic characteristics of data being so different from oil. As data and its usage evolve, some practitioners claim “data is the new sand” to be a more fitting description. Others label data as a new currency or new commodity, and lately it’s also being termed as an asset or an investment. Whatever you call it, data continues to evolve and we have to stay up to speed with respect to its volume, variety, velocity, veracity and, more importantly, its value!

What would you say is data’s greatest value today?

Dianne: Many companies are still on a journey towards data maturity and they’re trying to figure out what value they can harness from data. How much data does one organisation really have? Who has access to it? What does it look like? Does it reside in disparate systems? How much data is considered enough data? It must not be forgotten that without usage and learning, data is useless. Value is derived when you know how to utilise your data to its fullest potential – it’s about leveraging it as an asset or as an instrument to create insights, drive decisions, and initiate projects that create positive impact for the organisation and, more importantly, to its customers. When data is used in a systematic and incremental way, you can achieve learning and positive progress.

Jonas Sander, responsible for Digital & Product Analytics at eBerry, provides a beautiful analogy. He says that the greatest value of data is the bond created between a customer and a company. As a company, we want to develop the best possible experience for our customers and, in order to do that, we need to have statistically significant data on which to base our decisions. Unless we do so, we’ll still just be playing a guessing game, and it will be much harder to develop great products and services, which can in the long run delay or reduce our company’s ability to be more relevant, to more people, more often.

In what way would you say that data is important to customers?

Dianne: When customer data is collected, and permissions are granted for collection, storage, analysis, processing, remarketing or a permutation thereof, it gives organisations the ability to better understand their audience, improve the way they communicate/engage/interact with them, and adjust their products, services and positioning to better fit the needs and expectations of their customers. This provides long-term value for organisations, since we are not just seeking greater revenue, but also much happier customers! For customers, the benefits are that they will receive more relevant and contextualised products, offers and services. The level of personalization will largely depend on how much data and what permissions they have given the company, as well as how cleverly the company is utilising that data asset. We all want to receive well-curated emails, don't we? People tend to prefer information that is relevant to them, instead of general information that is largely intended for someone else. The aim is to provide experiences that leave customers feeling satisfied, understood and heard. 

You have recently been recruited to lead a team on Data, Insights & Personalization. What would you say is its main goal?

Dianne: We are here to enable the organisation to deliver the right experiences, to the right customers, at the right time, using the right channels. Our company's vision is to be more relevant, to more people, more often. We can support this by being both data-centric and customer-centric. We want to make sure that relevant data is accessible to all, that insights are created and shared, and that a culture of personalization is fully embraced. We will deliver the best experiences, create magical moments, and guarantee lasting memories, while making a difference to people and our planet.

Sounds like a great plan! How do you plan to accomplish that?

Dianne: With the right people, right mindset and right toolkit to equip us, we can certainly deliver on this objective! Some transformations will be required in order to mature us in terms of our data appreciation, data usage and data activation. Together with Alexandre Sinclair, Jonas Sander, Robert Lauritzen, and the rest of the eBerry team, we will establish a systematic and dynamic way of leveraging our data assets to drive decisions and recommendations, bolster efficiencies, iterate products and react to the evolving needs of our customers. Throughout this process, we will strengthen customer transparency and trust, which will also help customers to appreciate the value of being loyal to Strawberry.

Job openings

Below you can find all our current job openings. If you find one that suits you, let us know by applying today!

Clarion Hotel Amaranten

Welcome Office Supervisor - Clarion Hotel Amaranten

Guest Services & Housekeeping
Sweden, Stockholm
Comfort Hotel Vesterbro

Kitchen crew (on- call)

Food & Beverage
Denmark, København
Lily Country Club

Bartender

Food & Beverage
Kløfta
Vox Hotel

Housekeeping Vox Hotel

Guest Services & Housekeeping
Sweden, Jönköping
Headquarter Finland - Strawberry

Senior Sales Manager, Meetings & Events

Sales
Finland, Helsinki
Clarion Hotel The Hub

Norda søker en lidenskapelig Hovmester

Food & Beverage
Norway, Oslo
Clarion Hotel Energy

Welcome Office Agent - 20%-stilling

Guest Services & Housekeeping
Norway, Stavanger
Clarion Hotel Arlanda Airport

Banquet & Breakfast Supervisor till Clarion Hotel Arlanda Airport

Food & Beverage
Sweden, Stockholm
Clarion Hotel Umeå

Marketing Trainee till Clarion Hotel Umeå

Seasonal Jobs & Students
Sweden, Umeå
Strawberry

Social Media Coordinator

Business Support & Hotel Management
Sweden, Stockholm
Clarion Collection Hotel Temperance

Restaurant

Food & Beverage
Sweden, Malmö
Clarion Collection Hotel Smedjan

Nattreceptionist med stort hjärta för gästservice och hotellfrukost

Guest Services & Housekeeping
Sweden, Sandviken
Farris Bad

Nattevakt

Guest Services & Housekeeping
Norway, Larvik
Hernö Gin Hotell

Medarbetare till Housekeeping Hernö Gin Hotell

Guest Services & Housekeeping
Hernö Gin Hotell

Disk/Runner till Hernö Gin Hotell

Food & Beverage
Hernö Gin Hotell

Restaurant Staff till Hernö Gin Hotell

Food & Beverage
CLARION COLLECTION

Clarion Collection Park søker ekstrahjelp til resepsjon og restaurant

Guest Services & Housekeeping
Norway, Østfold
Clarion Hotel Helsinki Airport

Waiter for Restaurant NÒR

Food & Beverage
Finland, Vantaa
Clarion Hotel Helsinki Airport

Head Waiter

Food & Beverage
Finland, Vantaa
Clarion Hotel Helsinki Airport

Breakfast Waiter

Food & Beverage
Finland, Vantaa
Quality Hotel Grand Kongsberg

Rockestjerne søkes til housekeeping

Guest Services & Housekeeping
Norway, Kongsberg
Stenungsbaden Yacht Club

Nattreceptionist med passion för service

Guest Services & Housekeeping
Sweden, Stenungsund
Quality Hotel Saga

Tilkallingsvikarer. Servitør

Food & Beverage
Norway, Tromsø
Clarion Hotel Oslo

Head Chef Opportunity at Oslo’s Most Exciting Hotel in Bjørvika

Food & Beverage
Norway, Oslo
Clarion Collection Hotel Kompaniet

Helgpärla till receptionen på Clarion Collection Hotel Kompaniet

Guest Services & Housekeeping
Sweden, Nyköping
Comfort Hotel Square

Barception crew night 30% wanted

Guest Services & Housekeeping
Norway, Stavanger
Quality Hotel 11 & Eriksbergshallen

Vikarierande Front Office Manager till Quality Hoel 11 & Eriksbergshallen sökes!

Guest Services & Housekeeping
Sweden, Göteborg
Clarion Hotel Stockholm

Spa Manager - Clarion Hotel Stockholm, vikariat

Spa & Wellness
Sweden, Stockholm
Clarion Hotel & Congress Sea U

Style Manager/Housekeeping Manager, vikariat

Guest Services & Housekeeping
Sweden, Helsingborg
Clarion Hotel Stockholm

Welcome Office Supervisor - Clarion Hotel Stockholm

Guest Services & Housekeeping
Sweden, Stockholm
Nordic Light Hotel

À la carte server in Restaurant Lykke, Nordic Light Hotel

Food & Beverage
Sweden, Stockholm
Clarion Hotel The Edge

Welcome Office Agent - Extra Help

Guest Services & Housekeeping
Norway, Tromsø
Quality Hotel Prinsen

Quality Hotel Prinsen søker 1.Kokk

Food & Beverage
Norway, Trondheim
Clarion Hotel Wisby

Night Audit

Sweden, Visby
Clarion Hotel Oslo

Chef at Clarion Hotel Oslo

Food & Beverage
Norway, Oslo
Clarion Hotel & Congress Sea U

Frukost & Fika Sous Chef

Food & Beverage
Sweden, Helsingborg
Clarion Hotel & Congress Trondheim

Chef Clarion Hotel Trondheim

Food & Beverage
Norway, Trondheim
Clarion Hotel & Congress Malmö Live

Head Waiter Banquet

Food & Beverage
Sweden, Malmö
Clarion Hotel Karlatornet

Restaurant Waiter

Food & Beverage
Sweden, Göteborg
Clarion Hotel The Hub

Er du en restaurantkokk som vil ha fast jobb midt i smørøyet av Oslo?

Food & Beverage
Norway, Oslo
Clarion Hotel The Hub

Sous Chef on the 13th floor

Food & Beverage
Norway, Oslo
Quality Hotel Prinsen

Resepsjonist deltid

Guest Services & Housekeeping
Norway, Trondheim
Quality Hotel Prinsen

Quality Hotel Prinsen søker 100% nattevakt i resepsjonen

Guest Services & Housekeeping
Norway, Trondheim
Clarion Hotel The Hub

Har du erfaring med planlegging og gjennomføring av store konferanser?

Meeting & Events
Norway, Oslo
Clarion Hotel The Hub

Vil du selge Norges råeste hotelleventyr i hjertet av Oslo?

Sales
Norway, Oslo
Vox Hotel

Vox Hotel söker servicepersonal

Food & Beverage
Sweden, Jönköping
Clarion Hotel The Edge

BAR & RESTAURANT MANAGER- vikariat

Food & Beverage
Norway, Tromsø
Clarion Hotel Amaranten

Kock The social bar & bistro

Food & Beverage
Sweden, Stockholm
Clarion Collection Hotel Kung Oscar

F & B Ansvarig

Food & Beverage
Sweden, Trollhättan
Quality Hotel Winn Haninge

Sous Chef, 100%

Food & Beverage
Sweden, Stockholm
Clarion Collection Hotel Post

Receptionist Hotel Post 50%

Guest Services & Housekeeping
Sweden, Oskarshamn
Quality Hotel Strawberry Arena

Marknadskoordinator Quality Hotel Strawberry Arena & Quality Hotel Arlanda XPO

Sales
Sweden, Stockholm
Avalon Hotel

Guest Service/Front Desk Extra vid behov

Guest Services & Housekeeping
Sweden, Göteborg
Comfort Hotel RunWay

Housekeeping Manager, Comfort Hotel Runway

Guest Services & Housekeeping
Norway, Oslo
Strawberry

Team Leader Groups Norge

Sales
Norway, Oslo
Hernö Gin Hotell

Night Receptionist - Hernö Gin Hotell

Guest Services & Housekeeping
Hernö Gin Hotell

Receptionist- Hernö Gin Hotell

Guest Services & Housekeeping
Clarion Collection Hotel Smedjan

Restaurangkock sökes till Clarion Collection Hotel Smedjan

Food & Beverage
Sweden, Sandviken
Clarion Collection Hotel Smedjan

Operativ Housekeeping Manager sökes till Clarion Hotell Smedjan

Guest Services & Housekeeping
Sweden, Sandviken
Strawberry

iOS Developer

Tech
Sweden, Stockholm
Clarion Hotel Sundsvall

Kökspersonal

Food & Beverage
Sweden, Sundsvall
The Thief

Sous Chef - The Thief

Food & Beverage
Norway, Oslo
Villa Copenhagen

Reservations Coordinator @ Villa Copenhagen

Sales
Denmark, København
Clarion Collection Hotel Plaza

Nattuggla med glimten i ögat!

Sweden, Karlstad
Clarion Hotel Sundsvall

Serveringspersonal

Food & Beverage
Sweden, Sundsvall
Quality Hotel Winn Haninge

Servis, restaurang 75%

Food & Beverage
Sweden, Stockholm
Quality Hotel Sveitsi

Keittiömestari Quality Hotel Sveitsiin

Food & Beverage
Finland, Hyvinkää
Clarion Collection Hotel Grand Bodø

Resepsjonist (20% - Helgejobb)

Guest Services & Housekeeping
Norway, Bodø
Quality Hotel Grand Larvik

Er du vår nye ekstrahjelp i resepsjonen?

Norway, Larvik
Copperhill Mountain Lodge

Souschef åretrunt

Food & Beverage
Sweden, Åre
Quality Hotel Grand Royal

Kjøkkensjef

Food & Beverage
Norway, Narvik
Quality Hotel Ålesund

Quality Hotel Ålesund søker nattevakt (Vikariat)

Guest Services & Housekeeping
Norway, Ålesund
Headquarter Oslo - Strawberry

Central Sales Manager

Sales
Comfort Hotel Xpress, Tromsø

NIGHT RECEPTIONIST WANTED

Guest Services & Housekeeping
Norway, Tromsø
Quality Hotel 11 & Eriksbergshallen

Front Office - Extra vid behov

Guest Services & Housekeeping
Sweden, Göteborg
Nordic Light Hotel

Bartender full-time

Food & Beverage
Sweden, Stockholm
Clarion Collection Hotel Smedjan

Hotelldirektör sökes till Clarion Collection Hotel Smedjan

Business Support & Hotel Management
Sweden, Sandviken
Headquarter Stockholm - Strawberry

Customer Analyst - Loyalty

Business Support & Hotel Management
Sweden, Stockholm
Clarion Hotel Copenhagen Airport

Projektleder Congress, Meetings & Events

Meeting & Events
Denmark, København
Clarion Hotel Arlanda Airport

Food & Beverage Manager till Clarion Hotel Arlanda Airport

Food & Beverage
Sweden, Stockholm
Lily Country Club

Konferansevert

Meeting & Events
Kløfta
At Six

Front Office Night Manager At Six

Guest Services & Housekeeping
Sweden, Stockholm
Clarion Hotel Stockholm

Welcome Office Agent till Clarion Hotel Stockholm - Vid behov/Extra

Guest Services & Housekeeping
Sweden, Stockholm
Clarion Hotel Stavanger

Extra Help - Espier

Food & Beverage
Norway, Stavanger
Quality Airport Hotel Værnes

Nattevakt resepsjon - ekstrahjelp

Guest Services & Housekeeping
Norway, Trondheim
Clarion Hotel Energy

Hovmester, The Social, Clarion Hotel Energy

Food & Beverage
Norway, Stavanger
Headquarter Stockholm - Strawberry

App & Web Analyst

Business Support & Hotel Management
Sweden, Stockholm
Clarion Hotel Stavanger

Dishwasher Part-time

Food & Beverage
Norway, Stavanger
Clarion Collection Hotel Tapto

Är du Clarion Collection Hotel Taptos nya barceptionist, ca 70% tjänst

Sweden, Stockholm
Quality Hotel River Station

Inhouse sales & event coordinator

Sales
Norway, Drammen
Sommerro

Massør -Ekstrahjelp - søkes til Vestkantbadet - Sommerro

Spa & Wellness
Norway, Oslo
Quality Hotel Expo

Resepsjonist 100% stilling, turnus

Guest Services & Housekeeping
Norway, Oslo
Clarion Hotel Wisby

Frukost & lunchvärd/värdinna - Behovsanställning

Food & Beverage
Sweden, Visby
Quality Hotel The Mill

Supervisor till receptionen!

Guest Services & Housekeeping
Sweden, Malmö
Quality Hotel Edvard Grieg

Quality Hotel Edvard Grieg søker ekstrahjelper restaurant/bankett

Food & Beverage
Norway, Bergen
Clarion Collection Hotel Grand Sundsvall

Front Office Manager

Guest Services & Housekeeping
Sweden, Sundsvall
Quality Hotel Skjærgården

Servicecrew / Ekstra hjelp kvelder & helger

Food & Beverage
Norway, Langesund
Quality Hotel Grand Kongsberg

Quality Hotel Grand Kongsberg: Frokostvert i 50% stilling

Food & Beverage
Norway, Kongsberg
Hernö Gin Hotell

Spa Supervisor till Hernö Gin Hotell

Spa & Wellness
Comfort Hotel Göteborg

OGBG is looking for a new waiter/waitress

Food & Beverage
Sweden, Göteborg
Comfort Hotel Bergen Airport

Housekeeping ekstrahjelp/ringevikar

Guest Services & Housekeeping
Norway, Bergen
Amerikalinjen

Houseman - ekstrahjelp

Guest Services & Housekeeping
Norway, Oslo
Amerikalinjen

Housekeeping extrahelp for Amerikalinjen

Norway, Oslo
Clarion Hotel Stockholm

Chef a la Carte - Brasserie NÒR Södermalm

Food & Beverage
Sweden, Stockholm
Clarion Hotel The Hub

Looking to shake drinks up in a trendy vibrant environment as a bartender?

Food & Beverage
Norway, Oslo
Hobo Hotel Copenhagen

General Manager Hobo Hotel Copenhagen

Business Support & Hotel Management
Denmark, København
Quality Hotel Prinsen

Quality Hotel Prinsen søker Servitører

Food & Beverage
Norway, Trondheim
Clarion Hotel & Congress Sea U

Breakfast Chef / Frukost Kock - Behovsanställning

Food & Beverage
Sweden, Helsingborg
Nordic Light Hotel

Reception & Konferensvärd 50%

Guest Services & Housekeeping
Sweden, Stockholm
Comfort Hotel Børsparken

Barception 80% Nattevakt - Comfort Hotel Børsparken

Guest Services & Housekeeping
Norway, Oslo
Clarion Hotel The Edge

Restaurant waiter 20% - 100%

Norway, Tromsø
Quality Hotel Match

Är du vår nya restaurangchef?

Food & Beverage
Sweden, Jönköping
Wood Hotel Bodø

CHEF - WOOD HOTEL BODØ

Food & Beverage
Norway, Bodø
Hobo Hotel Oslo

General Manager Hobo Hotel Oslo

Business Support & Hotel Management
Norway, Oslo
Wood Hotel Bodø

KITCHEN ASSISTANT Café Turisthytta - WOOD HOTEL BODØ

Food & Beverage
Norway, Bodø
Copperhill Mountain Lodge

Diskare/Diskplock Vintersäsongen 2024-25

Food & Beverage
Sweden, Åre
Quality Hotel Ramsalt

Bankett servitører søkes

Meeting & Events
Norway, Bodø
Yasuragi

Massörer och Hudterapeuter till Yasuragi

Spa & Wellness
Sweden, Stockholm
Copperhill Mountain Lodge

Kock vintersäsongen 2024-25

Food & Beverage
Sweden, Åre
Copperhill Mountain Lodge

Hovmästare Vintersäsongen 2024-25

Food & Beverage
Sweden, Åre
Copperhill Mountain Lodge

Frukostvärdar/värdinnor Vintersäsongen 2024-25

Food & Beverage
Sweden, Åre
Copperhill Mountain Lodge

Restaurangpersonal vintersäsongen 2024-25

Food & Beverage
Sweden, Åre
Copperhill Mountain Lodge

Skidbilschaufför (minibuss) / Offentligt städ Vintersäsong 2024-25

Guest Services & Housekeeping
Sweden, Åre
Copperhill Mountain Lodge

Spabar/Minibar Vintersäsongen 2024/2025

Guest Services & Housekeeping
Sweden, Åre
Copperhill Mountain Lodge

Massageterapeut Vintersäsongen 2024-2025

Spa & Wellness
Sweden, Åre
Copperhill Mountain Lodge

Hotellreceptionist Vintersäsongen 2024-2025

Guest Services & Housekeeping
Sweden, Åre
Copperhill Mountain Lodge

Nattreceptionist Vintersäsongen 2024-2025

Guest Services & Housekeeping
Sweden, Åre
Copperhill Mountain Lodge

Housekeeping - Public Area Vintersäsongen 2024-25

Guest Services & Housekeeping
Sweden, Åre
Copperhill Mountain Lodge

Housekeeping Vintersäsongen 2024-25

Guest Services & Housekeeping
Sweden, Åre
Copperhill Mountain Lodge

Nattstäd Vintersäsongen 2024-2025

Guest Services & Housekeeping
Sweden, Åre
Quality Hotel Panorama, Norge

Midt-norges råeste konferansehotell søker Breakfast Supervisor for fast energisk kjærlighetsforhold

Food & Beverage
Norway, Trondheim
Clarion Hotel Helsinki Airport

Open Applications - Clarion Hotel Helsinki Airport

Finland, Vantaa
Strömstad Spa & Resort

Strömstad spa & resort söker Frukost och Lunch värd/värdinna

Food & Beverage
Sweden, Strömstad
Quality Hotel Waterfront

Julbordspersonal Brasserie Waterfront

Food & Beverage
Sweden, Göteborg
Quality Hotel Grand Kristianstad

Kock Quality Hotel™ Grand Kristianstad

Food & Beverage
Sweden, Kristianstad
Quality Airport Hotel Værnes

Ekstrahjelp Housekeeping

Norway, Trondheim
Comfort Hotel Karl Johan

Housekeeping - Ekstrahjelp/Ringevikar

Guest Services & Housekeeping
Norway, Oslo
Norefjell Ski & Spa

Hovmester med bankett og À la carte erfaring

Food & Beverage
Norway, Norefjell
Quality Hotel Panorama, Norge

Midt-norges råeste konferansehotell søker Sous Chef for energisk kjærlighetsforhold.

Food & Beverage
Norway, Trondheim
Quality Hotel Panorama, Norge

Midt-norges råeste konferansehotell søker Kokk for energisk kjærlighetsforhold

Food & Beverage
Norway, Trondheim
Quality Hotel Grand Kongsberg

Assisterende kjøkkensjef

Food & Beverage
Norway, Kongsberg
Quality Hotel Expo

Housekeeping crew- ekstrahjelp/ringevikar

Guest Services & Housekeeping
Norway, Oslo
Clarion Collection Hotel Slottsparken

Extrapersonal till receptionen på Clarion Collection Hotel Slottsparken

Guest Services & Housekeeping
Sweden, Linköping
Frösö Park

Servitör/Servitris - deltid/extra

Seasonal Jobs & Students
Sweden, Östersund
Strömstad Spa & Resort

Sommelier

Food & Beverage
Sweden, Strömstad
Stenungsbaden Yacht Club

Älskar du soluppgångar? Bli vår Servicehjälte på Stenungsbaden!

Food & Beverage
Sweden, Stenungsund
Frösö Park

Erfaren kock- kvällstid

Food & Beverage
Sweden, Östersund
Stenungsbaden Yacht Club

Stenungsbaden söker Bartender

Food & Beverage
Sweden, Stenungsund
Stenungsbaden Yacht Club

Stenungsbaden söker Souschef

Food & Beverage
Sweden, Stenungsund
Stenungsbaden Yacht Club

Stenungsbaden söker Hovmästare

Food & Beverage
Sweden, Stenungsund
Comfort Hotel Square

Barception crew wanted - tilkallingsvikar

Guest Services & Housekeeping
Norway, Stavanger

Life at Strawberry

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Here at Strawberry, we understand that for our employees to feel seen and heard, we actually need to listen to what they have to say. For that very reason, we set up an internal Diversity Advisory Board in 2023 to set the ball rolling for strategic decision-making at Strawberry and provide ...
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Farewell to reference calls with digital checks

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What’s your path?

It’s your journey! Let us help you find the perfect role for you. Simply choose your preferred career area and let’s take it from there!