Unlocking the true potential of your data

With data seemingly all around us, it’s easy to find it impossible to know where to start. When the COVID-19 pandemic hit, most organisations underwent a huge digital transformation. Many actually began expediting their product development in the digital space by three to four years. Technology played a crucial role during that period, but as a result, data’s inevitable evolution expanded in terms of size, volume and variety, both for the organisations and the customers themselves. Data is always at our fingertips! Even a swipe on a mobile app can be captured and analysed to determine a person’s location and identity. This may sound awesome to some – and equally scary to others.

So, what can be done to turn this into a win-win situation for both companies and customers? We had a chat with Dianne Ramirez Robillos, our new VP of Personalization, Data & Insights, to hear her thoughts on how eBerry can use the data it collects to give our customers an even better experience when booking, staying, interacting and travelling with us. Dianne has extensive knowledge when it comes to data, and in her previous workplaces she has enabled teams to be more data-driven and customer-centric.

A few decades ago, data was termed the “new oil” because of its ability to be transformed and create value. Is that still the case today?

Dianne: There are a lot of perspectives on this with numerous articles describing why data is the new oil, as well as why that analogy has limitations due to the intrinsic characteristics of data being so different from oil. As data and its usage evolve, some practitioners claim “data is the new sand” to be a more fitting description. Others label data as a new currency or new commodity, and lately it’s also being termed as an asset or an investment. Whatever you call it, data continues to evolve and we have to stay up to speed with respect to its volume, variety, velocity, veracity and, more importantly, its value!

What would you say is data’s greatest value today?

Dianne: Many companies are still on a journey towards data maturity and they’re trying to figure out what value they can harness from data. How much data does one organisation really have? Who has access to it? What does it look like? Does it reside in disparate systems? How much data is considered enough data? It must not be forgotten that without usage and learning, data is useless. Value is derived when you know how to utilise your data to its fullest potential – it’s about leveraging it as an asset or as an instrument to create insights, drive decisions, and initiate projects that create positive impact for the organisation and, more importantly, to its customers. When data is used in a systematic and incremental way, you can achieve learning and positive progress.

Jonas Sander, responsible for Digital & Product Analytics at eBerry, provides a beautiful analogy. He says that the greatest value of data is the bond created between a customer and a company. As a company, we want to develop the best possible experience for our customers and, in order to do that, we need to have statistically significant data on which to base our decisions. Unless we do so, we’ll still just be playing a guessing game, and it will be much harder to develop great products and services, which can in the long run delay or reduce our company’s ability to be more relevant, to more people, more often.

In what way would you say that data is important to customers?

Dianne: When customer data is collected, and permissions are granted for collection, storage, analysis, processing, remarketing or a permutation thereof, it gives organisations the ability to better understand their audience, improve the way they communicate/engage/interact with them, and adjust their products, services and positioning to better fit the needs and expectations of their customers. This provides long-term value for organisations, since we are not just seeking greater revenue, but also much happier customers! For customers, the benefits are that they will receive more relevant and contextualised products, offers and services. The level of personalization will largely depend on how much data and what permissions they have given the company, as well as how cleverly the company is utilising that data asset. We all want to receive well-curated emails, don't we? People tend to prefer information that is relevant to them, instead of general information that is largely intended for someone else. The aim is to provide experiences that leave customers feeling satisfied, understood and heard. 

You have recently been recruited to lead a team on Data, Insights & Personalization. What would you say is its main goal?

Dianne: We are here to enable the organisation to deliver the right experiences, to the right customers, at the right time, using the right channels. Our company's vision is to be more relevant, to more people, more often. We can support this by being both data-centric and customer-centric. We want to make sure that relevant data is accessible to all, that insights are created and shared, and that a culture of personalization is fully embraced. We will deliver the best experiences, create magical moments, and guarantee lasting memories, while making a difference to people and our planet.

Sounds like a great plan! How do you plan to accomplish that?

Dianne: With the right people, right mindset and right toolkit to equip us, we can certainly deliver on this objective! Some transformations will be required in order to mature us in terms of our data appreciation, data usage and data activation. Together with Alexandre Sinclair, Jonas Sander, Robert Lauritzen, and the rest of the eBerry team, we will establish a systematic and dynamic way of leveraging our data assets to drive decisions and recommendations, bolster efficiencies, iterate products and react to the evolving needs of our customers. Throughout this process, we will strengthen customer transparency and trust, which will also help customers to appreciate the value of being loyal to Strawberry.

Job openings

Below you can find all our current job openings. If you find one that suits you, let us know by applying today!

Nordic Light Hotel

Inhouse Sales Supervisor - Nordic Light Hotel & Hotel C Stockholm

Sales
Sweden, Stockholm
Clarion Hotel

*Chef a la Carte - Brasserie NÒR Umeå *

Food & Beverage
Sweden, Umeå
Clarion Hotel & Congress Malmö Live

Senior Chef - Clarion Malmö Live

Food & Beverage
Sweden, Malmö
Hotel Kämp

Ravintolapäällikkö - Restaurant Manager - Hotel Kämp

Food & Beverage
Finland, Helsinki
Clarion Hotel Post

Group Coordinator

Sales
Sweden, Göteborg
Quality Hotel The Reef

Service crew

Spa & Wellness
Denmark, Nordjylland
Clarion Hotel Energy

Welcome Office Agent - 20% stilling

Guest Services & Housekeeping
Norway, Stavanger
Clarion Hotel Energy

Welcome Office Agent - Ekstrahjelp

Guest Services & Housekeeping
Norway, Stavanger
Comfort Hotel Union Brygge

NIGHT RECEPTIONIST WANTED - Fast

Guest Services & Housekeeping
Norway, Drammen
Amerikalinjen

Housekeeping extrahelp for Amerikalinjen

Guest Services & Housekeeping
Norway, Oslo
Comfort Hotel Norrköping

EXTRA BARCEPTION COMFORT HOTEL NORRKÖPING

Guest Services & Housekeeping
Sweden, Norrköping
Home Hotel Wellington

Housekeeping - Extra vid behov

Guest Services & Housekeeping
Sweden, Stockholm
Clarion Hotel Post

Meeting & Event Coordinator

Meeting & Events
Sweden, Göteborg
Comfort Hotel Børsparken

Barception 40% - Comfort Hotel Børsparken

Guest Services & Housekeeping
Norway, Oslo
Comfort Hotel Børsparken

Barception 60% - Comfort Hotel Børsparken

Guest Services & Housekeeping
Norway, Oslo
Home Hotel Aurora

Head Chef - Hotel Aurora

Food & Beverage
Norway, Tromsø
Home Hotel With

Head Chef - Home Hotel With

Food & Beverage
Norway, Tromsø
Hobo Hotel Stockholm

Bartender

Food & Beverage
Sweden, Stockholm
Clarion Hotel Post

Senior Sous Chef - Restaurang Vrå

Food & Beverage
Sweden, Göteborg
Comfort Hotel Panorama

Housekeeping & Maintenance Manager - Comfort Hotel Panorama

Guest Services & Housekeeping
Sweden, Göteborg
Quality Hotel Panorama, Norge

Head of Meeting & Event

Meeting & Events
Norway, Trondheim
Sommerro

Bartender - Ekspedisjonshallen!

Norway, Oslo
Nordic Hotels & Resorts

DRIVEN BUSINESS PERFORMANCE MANAGER WANTED

Business Support & Hotel Management
Norway, Oslo
Clarion Hotel Draken

Meeting and Event Supervisor till Clarion Hotel Draken

Meeting & Events
Sweden, Göteborg
Clarion Hotel Draken

Meeting and Event Crew till Clarion Hotel Draken

Meeting & Events
Sweden, Göteborg
Clarion Hotel Sign

Hotelldirektör/VD till Clarion Hotel Sign

Business Support & Hotel Management
Sweden, Stockholm
Quality Hotel 11 & Eriksbergshallen

Rutinerad kock sökes till a la carte, bankett och lunchservice.

Food & Beverage
Sweden, Göteborg
At Six

Front Office Ambassador - Extra vid behov

Guest Services & Housekeeping
Sweden, Stockholm
Clarion Hotel Post

CLARION HOTEL POST SÖKER GÖTEBORGS BÄSTA BAR MANAGER

Food & Beverage
Sweden, Göteborg
Selma Spa

Spa & Wellness Manager

Spa & Wellness
Sweden, Sunne
Hotel Admiral

Booking Koordinator (tidsbegrænset)

Meeting & Events
Denmark, København
Selma Spa

Restaurangchef - dagtid

Food & Beverage
Sweden, Sunne
Home Hotel Arcticus

Front Office Agent / Resepsjonist

Guest Services & Housekeeping
Norway, Harstad
Amerikalinjen

Bartender Pier 42

Food & Beverage
Norway, Oslo
Quality Hotel Arlanda XPO

Front Office Staff (Deltid, Extra vid behov) - Quality Hotel Arlanda XPO

Guest Services & Housekeeping
Sweden, Stockholm
Clarion Hotel Grand Östersund

Breakfast Chef - Clarion Hotel Grand Östersund

Food & Beverage
Sweden, Östersund
Copperhill Mountain Lodge

Nattreceptionist Höst 2025

Seasonal & Summer Jobs
Sweden, Åre
Quality Hotel Prinsen

Quality Hotel Prinsen søker Servitører

Food & Beverage
Norway, Trondheim
Norefjell Ski & Spa

Resepsjonist (Sesong)

Guest Services & Housekeeping
Norway, Norefjell
Clarion Hotel Sign

Hovmästare till The Social Bar & Bistro Clarion Sign

Food & Beverage
Sweden, Stockholm
Clarion Hotel Sign

Bartender Clarion Sign

Food & Beverage
Sweden, Stockholm
Nordic Hotels & Resorts

Food and Beverage Manager for Nordic Hotels & Resort

Finland, Helsinki
Quality Airport Hotel Værnes

Housekeeping Manager (Avdelingsleder renhold)

Guest Services & Housekeeping
Norway, Trondheim
Clarion Hotel The Hub

Looking to shake drinks up in a trendy vibrant environment on our 13th floor?

Food & Beverage
Norway, Oslo
Quality Hotel River Station

Ekstrahjelp servitør/bartender

Food & Beverage
Norway, Drammen
Home Hotel Grand Bodø

Breakfast host - Home Hotel Grand Bodø

Food & Beverage
Norway, Bodø
Quality Hotel Galaxen

Driven Kock - QUALITY HOTEL GALAXEN

Food & Beverage
Sweden, Borlänge
Norefjell Ski & Spa

We are looking for 2 sous chefs with banquet and A la Carte experience

Food & Beverage
Norway, Norefjell
Quality Hotel 11 & Eriksbergshallen

Meetings & Events Coordinator - Quality Hotel 11 & Eriksbergshallen

Meeting & Events
Sweden, Göteborg
Quality Hotel Panorama, Norge

Food & Beverage Manager - Quality Hotel Panorama - Trondheim

Food & Beverage
Norway, Trondheim
Quality Hotel Tønsberg

Front Office Staff i hel-/deltid stilling - Quality Hotel Tønsberg

Guest Services & Housekeeping
Norway, Tønsberg
Selma Spa

Reception -extra vid behov, Selma Spa i Sunne

Sweden, Sunne
Home Hotel Grand Sundsvall

Front Office Member - Home Hotel Grand

Guest Services & Housekeeping
Sweden, Sundsvall
Home Hotel Grand Olav

Kokk, 60% - Home Hotel Grand Olav

Food & Beverage
Norway, Trondheim
Quality Hotel Richard With

Ekstrahjelp Restaurant 1893

Food & Beverage
Stokmarknes
Clarion Hotel Air

Welcome office Agent 50%

Guest Services & Housekeeping
Norway, Stavanger
Quality Hotel Arlanda XPO

Servie Crew till reception och konferens (80%)- Quality Hotel Arlanda XPO

Guest Services & Housekeeping
Sweden, Stockholm
Quality Hotel Ramsalt

Kokk og Sous Chef (copy)

Food & Beverage
Norway, Bodø
Quality Hotel Prisma

General Manager - Quality Hotel Prisma i Skövde

Business Support & Hotel Management
Sweden, Skövde
Quality Hotel Ramsalt

Hovmester (copy)

Food & Beverage
Norway, Bodø
Clarion Hotel & Congress Sea U

Assistant Banquet Manager

Food & Beverage
Sweden, Helsingborg
Headquarter Stockholm - Strawberry

Service Owner AV Tech

Tech
Sweden, Stockholm
Sommerro

Driftstekniker / Facility crew 100%

Facility Services
Norway, Oslo
Quality Hotel Hasle Linie

Bartenders to Quality Hotel Hasle Linie

Food & Beverage
Norway, Oslo
Quality Hotel View

Erfaren kock sökes

Food & Beverage
Sweden, Malmö
Tak

CHEF DE PARTIE TAK

Food & Beverage
Sweden, Stockholm
Tak

BREAKFAST CHEF TAK

Food & Beverage
Sweden, Stockholm
Hotel Admiral

Studentermedhjælper til Marketing

Business Support & Hotel Management
Denmark, København
At Six

Head chef

Food & Beverage
Sweden, Stockholm
At Six

Chef - Hotel At Six

Food & Beverage
Sweden, Stockholm
Comfort Hotel Kista

Breakfast Crew 50% @ Comfort Hotel Kista

Food & Beverage
Sweden, Stockholm
Clarion Hotel The Hub

Hub Bar Supervisor

Food & Beverage
Norway, Oslo
Clarion Hotel Sundsvall

Hovmästare - Clarion hotel Sundsvall

Food & Beverage
Sweden, Sundsvall
Quality Hotel The Mill

Nattuggla sökes till ett av Malmös trevligaste hotell!

Guest Services & Housekeeping
Sweden, Malmö
Quality Hotel Expo

Assistant Head Chef

Food & Beverage
Norway, Oslo
Home Hotel Grand Bodø

Resepsjonist - Home Hotel Grand Bodø

Guest Services & Housekeeping
Norway, Bodø
Skarsnuten Mountain Resort & Spa

Spa Manager

Spa & Wellness
Norway, Hemsedal
Hotel C Stockholm

Bartender

Food & Beverage
Sweden, Stockholm
Norefjell Ski & Spa

Kurs- og konferansemedarbeider

Meeting & Events
Norway, Norefjell
Stopover Falkenberg

Housekeeping crew till Stopover

Guest Services & Housekeeping
Sweden, Falkenberg
Stopover Falkenberg

Viaggio Crew till Stopover

Food & Beverage
Sweden, Falkenberg
Stopover Falkenberg

Floor Crew till Stopover

Guest Services & Housekeeping
Sweden, Falkenberg
Hotel Kämp

Vuoromestari - Sous Chef - Hotel Kämp

Food & Beverage
Finland, Helsinki
Hotel Kämp

Kokki - Chef - Hotel Kämp

Food & Beverage
Finland, Helsinki
Hotel Kämp

Keittiömestari - Head Chef - Hotel Kämp

Food & Beverage
Finland, Helsinki
Hotel Kämp

Keittiömestari aamiaiselle - Breakfast Head Chef - Hotel Kämp

Food & Beverage
Finland, Helsinki
Hotel Kämp

Astiahuoltaja - Dishwasher - Hotel Kämp

Food & Beverage
Finland, Helsinki
Headquarter Oslo - Strawberry

Vice President Hospitality Tech

Tech
Norway, Oslo
Headquarter Stockholm - Strawberry

Vice President Product & Digital Engineering

Tech
Sweden, Stockholm
Headquarter Oslo - Strawberry

Vice President Technology Strategy

Tech
Norway, Oslo
Headquarter Stockholm - Strawberry

Vice President Hospitality Tech

Tech
Sweden, Stockholm
Clarion Hotel Sundsvall

Service/bartender personal

Food & Beverage
Sweden, Sundsvall
Quality Hotel Prisma

Erfaren och flexibel KOCK sökes till Quality Hotel Prisma i Skövde

Food & Beverage
Sweden, Skövde
Clarion Hotel Oslo Airport

Meeting & Event Manager - Clarion Hotel Oslo Airport

Meeting & Events
Norway, Oslo
Hernö Gin Hotell

Hovmästare till Hernö Gin Hotell

Food & Beverage
Sweden, Härnösand
Quality Hotel Harstad

Restaurant Manager - Quality Hotel Harstad

Food & Beverage
Norway, Harstad
Sommerro

Housekeepers på Sommerro

Guest Services & Housekeeping
Norway, Oslo
Hotel C Stockholm

Housekeeping nattstäd

Guest Services & Housekeeping
Sweden, Stockholm
Comfort Hotel Bodø

BARCEPTION CREW WANTED 80 %

Guest Services & Housekeeping
Norway, Bodø
Quality Hotel Waterfront

Frukostkock, Säsongsarbete samt extra vidbehov - Quality Hotel Waterfront

Food & Beverage
Sweden, Göteborg
Quality Hotel Waterfront

Kock, extra vid behov - Quality Hotel Waterfront

Food & Beverage
Sweden, Göteborg
Strömstad Spa & Resort

Receptionist (Guest Service Agent)

Guest Services & Housekeeping
Sweden, Strömstad
Quality Airport Hotel Stavanger

Marketing Coordinator for tre Quality Hotel™ i Rogaland

Business Support & Hotel Management
Norway, Stavanger
Clarion Hotel The Hub

Clarion The Hub søker Sous Chef til bankett

Food & Beverage
Norway, Oslo
Quality Airport Hotel Gardermoen

Front Office Supervisor/ Assisterende Resepsjonssjef

Guest Services & Housekeeping
Norway, Oslo
Quality Airport Hotel Gardermoen

Service Manager Front Office (Skiftleder)

Guest Services & Housekeeping
Norway, Oslo
The Thief

Thief spa søker 20 % Resepsjonist / hudpleier

Spa & Wellness
Norway, Oslo
Quality Hotel 33

Housekeeping Manager

Guest Services & Housekeeping
Norway, Oslo
Comfort Hotel Karl Johan

100% resepsjonist hos Comfort Hotel Karl Johan

Stenungsbaden Yacht Club

Vill du leda ett kök där passion, gemenskap och skärgårdsmagi möts?

Food & Beverage
Sweden, Stenungsund
Aronsborgs Konferenshotellet

Kock / Sous Chef

Food & Beverage
Sweden, Stockholm
Comfort Hotel Square

Barception crew wanted - ekstrahjelp

Guest Services & Housekeeping
Norway, Stavanger
Clarion Hotel Stockholm

Chef a la Carte - Brasserie NÒR Södermalm

Food & Beverage
Sweden, Stockholm
Home Hotel Mektagonen

Kock sökes till sommar säsong - Home Hotel Mektagonen

Seasonal & Summer Jobs
Sweden, Göteborg
Comfort Hotel RunWay

Housekeeping Crew - Comfort Hotel Runway- Extrahelp

Guest Services & Housekeeping
Norway, Oslo
Yasuragi

Chef de parti / Sushi kock

Food & Beverage
Sweden, Stockholm
Clarion Hotel The Hub

Vi søker tilkallingsvikarer til vårt kjøkkenteam

Food & Beverage
Norway, Oslo
Quality Hotel 11 & Eriksbergshallen

Trygg & erfaren KÖKSMÄSTARE sökes till Quality Hotel 11 & Eriksbergshallen

Food & Beverage
Sweden, Göteborg
Strömstad Spa & Resort

Hovmästare

Sweden, Strömstad
Lily Country Club

Servitör

Food & Beverage
Kløfta
Quality Hotel Edvard Grieg

Kokk med fagbrev

Food & Beverage
Norway, Bergen
Home Hotel Wellington

Frukost/städpersonal - Home Hotel Wellington

Guest Services & Housekeeping
Sweden, Stockholm
Quality Hotel Winn Haninge

Servis, restaurang 75%

Food & Beverage
Sweden, Stockholm
Quality Hotel Winn Haninge

Kock 100%

Food & Beverage
Sweden, Stockholm
Hernö Gin Hotell

Kockar till Hernö Gin Hotell

Food & Beverage
Sweden, Härnösand
Clarion Hotel Air

ROOM- AND PUBLIC STYLIST

Guest Services & Housekeeping
Norway, Stavanger
Norefjell Ski & Spa

Hovmester med bankett og À la carte erfaring

Food & Beverage
Norway, Norefjell
Clarion Hotel Umeå

RESTAURANT WAITER - NÒR

Sweden, Umeå
Clarion Hotel Umeå

BARTENDER TILL CLARION HOTEL UMEÅ, EXTRA VID BEHOV

Sweden, Umeå
Quality Hotel Expo

Housekeeping crew- ekstrahjelp/ringevikar

Guest Services & Housekeeping
Norway, Oslo
Stenungsbaden Yacht Club

Stenungsbaden söker nya kockar!

Food & Beverage
Sweden, Stenungsund

Life at Strawberry

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In an exciting partnership, Strawberry and Realgymnasiet in Sweden celebrate a significant achievement. Jasmina Ben Mohamed, aged 21, has recently become the Barception Manager at Comfort Hotel Solna in Stockholm, making her the youngest person to hold this role at the hotel! : Jasmina started ...
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What’s your path?

It’s your journey! Let us help you find the perfect role for you. Simply choose your preferred career area and let’s take it from there!